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Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

SMAC, Code Halos and the Good, Bad and Ugly of Tracking Data

As a SMAC (social, mobile, analytics and cloud) Analyst, I spend my days researching, writing and presenting ideas to companies and audiences.  One of the most important subjects these days is how to develop and implement the best possible information logistics systems.  That means utilizing and processing collected data in the most advantageous and efficient manner possible to further the ambitions of the business.  That goal is perfectly understandable for a business - collecting business data and transactional data is expected, but when it is your personal data (Code Halos) that is being collected we often feel differently.  For example, I love having my TripIt, Marriott and Delta mobile apps know about me, my preferences and my past, present and future travels, but I don't want that information shared with other vendors (or home burglars) without my permission. ... (more)

Are tags over-rated?

Jeff Atwood [twitter:codinghorror] , a founder of Stackoverflow and Discourse.org — two of my favorite sites — is on a tear about tags. Here are his two tweets that started the discussion: I am deeply ambivalent about tags as a panacea based on my experience with them at Stack Overflow/Exchange. Example: pic.twitter.com/AA3Y1NNCV9 I'd even go so far as to say folksonomy / tagging is the #1 overrated concept in the social media world. Sorry @dweinberger Here’s a detweetified version of the four-part tweet I posted in reply: Jeff’s right that tags are not a panacea, but who said they were? They’re a tool (frequently most useful when combined with an old-fashioned taxonomy), and if a tool’s not doing the job, then drop it. Or, better, fix it. Because tags are an abstract idea that exists only in particular implementations. After all, one could with some plausibility cl... (more)

Go Offline for Customer Loyalty

In the previous two posts, I outlined ideas for a robust strategy to fire up your brand’s social media channels for maximum return in the form of prospects and customers. As customers begin to pour in, how do you cement the relationship? In fact, how do you expertly nurture a group of customers so they share their good experiences among their networks to encourage new prospects to investigate and/or sign up? To ultimately measure your ROI on social, you need a healthy customer lifecycle – from interested prospect to jubilant and loyal brand advocate. While reflecting about a succinct template for success, I ironically came across many articles that supported my counter-intuitive thoughts.   To truly seal the deal, go offline.   Recover quickly from the shock, because I’ve first-hand witnessed enthusiastic customers turn evangelical because of direct and personal ... (more)

Reconiz Signals Next Step in Social Journalism Era with App Release

Los Angeles, CA, August 01, 2014 --(PR.com)-- Digital Entertainment News Magazine Available on App Store Starting July 31 The newest step in social journalism has arrived. Reconiz is a microblogging, and social networking platform that empowers users to publish their own entertainment news content instantly. iOS users can download Reconiz for free on the iTunes App Store starting July 31. The Reconiz app serves as a celebrity and entertainment digital magazine whose journalists are made up entirely by its users. Users use their own pictures and 250 characters to tell their story from red carpet events, concerts, star studded parties, and sporting events. When users log on to the app they are greeted by a real time news feed that can be organized based on what’s happening nearby or the latest news. In addition to sharing their own content, users can like and comment on... (more)

Fidelity National Financial, Inc. Reports First Quarter 2009 EPS of ($0.06)

JACKSONVILLE, Fla., April 27 /PRNewswire-FirstCall/ -- Fidelity National Financial, Inc. (NYSE: FNF), a leading provider of title insurance, specialty insurance, claims management services and information services, today reported operating results for the three-month period ended March 31, 2009. Three Months Ended Three Months Ended March 31, 2009 March 31, 2008 Total revenue $1.36 billion $1.13 billion Net earnings (loss) attributable to common shareholders ($12.4 million) $27.2 million Net earnings (loss) per diluted share attributable to common shareholders ($0.06) $0.13 Cash flow from (used in) Operations $128.3 million ($74.9 million) The following are summary financial and operational results for the operating segments of FNF for the three-month periods ended March 31, 2009 and 2008: Fidelity National Title Group ("FNT") Three Months Ended Three Months Ended... (more)

From the Creative Minds at Kinaxis Comes a New Term in Supply Chain Management: Funny.

OTTAWA, CANADA -- (Marketwire) -- 08/05/09 -- News Facts: - They say laughter is the best medicine, so for an industry that has certainly had its share of headaches, Kinaxis unveils a new entertainment section as part of its recently announced online community, the Supply Chain Expert Community. - Because we can't (and shouldn't!) be serious all the time, the entertainment section offers supply chain professionals an entertaining break from the stress of their day to view comical videos and enjoy amusing stories that bring out the lighter side of supply chain. - To keep the funny flowing, Kinaxis is calling on those in the industry to share their most amusing 'I-can't-believe-this-happened-to-me-but-now-I-can-finally-laugh-at-it' stories related to supply chain woes. There are also places for members to upload videos or additional multimedia content. - The enterta... (more)

LuraTech Launches DocYard to Streamline Management of Document Conversion Processes

SAN JOSE, CA -- (Marketwire) -- 02/01/10 -- LuraTech, which provides software for managing document conversion and data capture environments, today introduced DocYard, a flexible software platform that enables organizations to build their own production-level document conversion and capture environments. By giving scan service providers and records managers a centrally managed platform for building their document capture and conversion workflows, DocYard will enable these users to save time and money through easy implementation, set-up and monitoring of their processes. DocYard also greatly reduces many manual processes with more efficient automation, such as streamlining of quality assurance and integration of other tools into the workflow. "As a scan service provider that processes thousands of pages a day, we must be able to guarantee 100 percent accuracy in doc... (more)

The Convergence of Sustainability and Social Media to Become Prevalent in 2012

CHICAGO, IL and PARIS -- (Marketwire) -- 01/24/12 -- Wizness, the online network dedicated to sustainability professionals, today announced it has partnered with the Social Media Sustainability Index (SMI) to identify social media sustainability best practices and trends. The newly released report, "The SMI and Wizness Social Media Sustainability Index," http://socialmediainfluence.com/SMI-report/ found that the number of companies embracing social media for their sustainability initiatives more than doubled in 2011 and predicts further increases in 2012. Today, more than 250 brands are using social media as a key tool to communicate sustainability initiatives and bring audiences together for the greater good. The goal of "The SMI and Wizness Social Media Sustainability Index" is to provide a social media roadmap for communicators throughout the sustainability and ... (more)

Ping Identity and Cisco to Discuss API Security in the Cloud

Ping Identity®, The Cloud Identity Security Leader™, today announced details of the latest Webcast in its Cloud Identity Innovators series, “How to Secure APIs Like Cisco.” The Cloud Innovator Series is designed to provide a platform from which thought leaders can share their expertise and experiences on a variety of topics and issues in the cloud identity space. Who:   Ranjan Jain, domain architect for enterprise identity and access services, Cisco Scott Tomilson, product manager, Ping Identity   What: “How to Secure APIs Like Cisco” If you're using APIs to share valuable data with your partners and customers or using APIs for mobile access, you're not alone. The tougher task becomes making sure access is secure.   In this Cloud Innovator webinar, we’ll share a realworld use case from worldwide network leader Cisco. Ranjan Jain, Cisco Domain Architect for Enterprise... (more)

TD Ameritrade Institutional Earns Top Marks for Advisor Satisfaction in Financial Planning Magazine's 2012 Tech Survey

TD Ameritrade Institutional’s1 Veo® open access initiative, an industry wide-effort to deliver quality technology integrations to advisors, has helped the custodian secure top scores for advisor satisfaction in this year’s Financial Planning Tech Survey. The annual report, released this month, provides insights into advisors' changing relationship with the technology they use each day. The survey queried thousands of Financial Planning magazine readers, gauging their attitudes and technology preferences in areas including mobile devices, customer relationship management (CRM), portfolio management and document management technology, financial planning software and social media. Survey participants were also asked to rate their satisfaction with the technology provided by their custodian. “When it comes to custodial technology, it came as no surprise that TD Amerit... (more)

IoT & Smart Cities Stories
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.