NEW YORK, NY -- (Marketwire) -- 05/16/12 -- The Internet economy in the G-20 is larger than the GDP of Brazil or Italy and is expected to nearly double to $4.2 trillion by 2016. But this growth could be severely limited without an effective set of "trade rules" to ensure the appropriate flow of personal data. Areas that could be affected include financial services, health care, online retail and marketing, and social media. Rethinking Personal Data: Strengthening Trust, a new report from the World Economic Forum, produced in collaboration with The Boston Consulting Group, suggests that appropriate use of personal data can create enormous value for governments, organizations, and individuals. It can help achieve new efficiencies in business, tailor and personalize new products, help respond to global challenges, and empower individuals to engage in social, commercia... (more)

The Advent of Word-of-Mouth Advertising

Word of Mouth Originally posted at Keller Fay.  As far as we have been able to determine, the phrase “Word-of-Mouth Advertising” was coined by Ernest Dichter who, in 1966, published an article in the Harvard Business Review entitled, “How Word-of-Mouth Advertising Works” Dichter was a psychologist by training.  His firm focused on consumer behavior and the motivations that drive them, including the role of persuasion in advertising.  He is generally considered to be “the father of motivational research,” and the first to coin the term “focus group,” a technique that helped him... (more)

Euroinvestor.com A/S Stock Exchange Announcement no. 6. 2012

COPENHAGEN, DENMARK -- (Marketwire) -- 05/16/12 -- Euroinvestor launched a record number of new products and portals in Q1 2012. These include the launch of: - a new Danish portal Euroinvestor.dk (new layout, improved functionality, a web shop with several new products and a more user friendly Eurotrader landing page - the trading platform of Euroinvestor) a new Euroinvestor.com for English speaking users; - a new Forexinvestor.com (international FX forex investor site); - EuroinvestorPrivat.dk - a portal that helps users (both private and corporate) to improve their negotiating... (more)

Avnet Technology Solutions and Palo Alto Networks™ Strengthen Their Partnership with Comprehensive Training Programme

Palo Alto Networks leverages Avnet Technology Solutions' proven training methodology to support resellers and boost business growth Brussels, Belgium, 15 May 2012 - Avnet Technology Solutions, a global IT solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), today announced that they are launching a comprehensive training programme for Palo Alto Networks™ resellers in UK, Germany and across EMEA. The agreement will strengthen the existing distribution partnership between the two companies while creating new opportunities for channel partners looking to ... (more)

HHS Unveils Health Measures Performance Dashboard, Powered by Socrata

SEATTLE, WASHINGTON -- (Marketwire) -- 05/15/12 -- The U.S. Department of Health and Human Services today launched of the Health System Measurement Project, an extensive performance dashboard that provides data on about 50 U.S. health system measures, in an accessible, data-driven interactive experience. The breakthrough site, which is powered by the Socrata Data Experience Cloud, is publicly available at HealthMeasures.aspe.hhs.gov. The Health System Measurement Project optimizes the delivery of critical U.S. health system indicators to policymakers, providers, and the public, ... (more)