Welcome!


From the Editor

Plone and Drupal are two leading open source Content Management Systems (CMS). Both were recognized in the 2009 Open Source CMS awards, run by Packt Publishing. Both also have large installed bases and large developer communities. This is made evident by some quick searching on Googl...
Every night at 11 pm, I posted a new question to my followers on Twitter...Then, for the next two hours, I'd sit there on the couch, reading the replies and cackling like a deranged person...In the end, I posed 95 questions. They generated over 25,00 responses...As you'll soon see, thi...
Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these te...
As my development team at MioWorks rounds the corner on a significant update, I thought it was important to have a user guide that explained the features and told the story of the MioWorks application.  I started looking into online help systems around the open source ecosystem.  It se...
Every single piece of marketing content needs to be designed to achieve a goal. That goal should include delivering on the promise your title or associated messaging sets in the mind of your audience. Otherwise it's just blowing hot air that diminishes prospect interest. Use these tips...
There's a lot said about from addresses and subject lines, but don't overlook the preview pane. If the first words your prospects see don't engage them, you just got deleted. Find out what doesn't work and get tips and insights about creating email messaging that gets them at Hello.
It should come as no surprise that your B2B marketing content and nurturing programs are being tapped to provide value farther across the buying process. In fact, many of you are now tasked with moving prospects to that nirvana called sales readiness—before salespeople ever see them. B...