Latest News from CMS Developer's Journal

Interop 2012

Wed, 02 May 2012 13:36:00 EDT

Next week is Interop and we are gearing up for a great week in Vegas. They expect anywhere from 10,000 to 13,000 attendees and you can find F5 in Booth 2137. Don’t worry, I’ll be doing my usual round of videos including the now standard, how to find F5. Check out the F5News blog F5 Interopportunities at Interop 2012 and the press release F5 Secures and Optimizes Application and Network Services for the Interop 2012 Las Vegas Network Operations Center to see what’s planned for this year. If you can’t make it to the show and are interested in what’s happening, check back here and you can watch some of the day’s events every evening. In the meantime, you can catch up on what we were doing last year.

Tendenci CMS Platform Helps Advance Connect Australia’s Global Community

Tue, 01 May 2012 09:35:00 EDT

With the goal of connecting the estimated 1 million Australians living abroad, the nonprofit organization, Advance, is using Tendenci content management system as a key component of its community engagement toolkit. Tendenci CMS, recently released as an open source product, is designed specifically for non-profit organizations and associations. It powers Advance’s redeveloped and improved website, http://advance.org/, which was designed by Publicis Mojo in Sydney.

Houston Museum District Puts Tendenci CMS Platform on Display

Wed, 18 Apr 2012 10:36:00 EDT

Houston Museum District Association has launched its new website, http://houstonmuseumdistrict.org, powered by Tendenci (www.tendenci.com) content management system (CMS). With Tendenci CMS, which was designed specifically for non-profits organizations (NPOs) and associations, Houston Museum District staff can easily and quickly update information about events and exhibits at the district's 19 museums. Earlier this month, Schipul - The Web Marketing Company (www.schipul.com), which developed and managed the proprietary Software-as-a-Service (SaaS) model of Tendenci, released Tendenci as an open source product. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci. "We selected Tendenci because it is a complete solution that satisfies all our needs, including modules for events management, online donations, photo albums and videos," said Laurette Canizares, executive director of the Houston Museum District Association. "We are thrilled that the website is so intuitive and easy to update - even for those who have never used a CMS before. By keeping the information fresh, we can accurately capture how exciting and active the district is. The fact that Tendenci is now open source also gives us a greater sense of control."

Great Content Marketing Ideas for Using Google Plus

Tue, 27 Mar 2012 15:05:00 EDT

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. So if you’re still figuring out how to make Google+ part of your content strategy, it might be helpful to take a look at a couple of examples of popular and engaging Google+ pages. I’ve chosen Dell — which has embraced Google+ and is doing some really interesting stuff with its profile — and also “Wired” magazine. Unlike Dell, “Wired” produces content as its core business; but like Dell, it has invested time and resources in its Google+ brand page and has quickly built a large following.

Eighteen Open Source Content Management Systems (Part 3)

Thu, 22 Mar 2012 09:20:00 EDT

This is the third blog post in a series of blog posts about open source Content Management Systems (CMS). You can find the first two parts here (Part 1) and here (Part 2) . In the last article in this series we covered Xoops, Seotoaster, e107, Concrete5, and Typo3, five leading Content Management Systems. In this article we talk about the next five: MediaWiki, Moveable Type, dotCMS, Dotclear, and Zope/Plone.

Marketers, First Do No Harm

Wed, 06 Jul 2011 13:03:00 EDT

Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more harm than good. Marketers in a new role, just like doctors with a new patient, first need to take a step back and assess the situation. Before you change the design and structure of the website, re-engineer an existing pay-per-click search campaign, or make a 180 degree change in the tone and focus of the company blog and social media presences, take the time to evaluate everything.

Texas State University Centralized IT Management of 294 Sites

Tue, 17 May 2011 10:37:00 EDT

Magnolia published a case study detailing how the open source content management brought centralized management to 294 web sites at Texas State University (TSU), winning over faculty and staff, and drastically reducing administrative overhead.

Jahia Announces New Collaborative & Social Modules with Jahia 6.5 Beta 3

Mon, 16 May 2011 16:24:57 EDT

Jahia, vendor of the next generation Open Source CMS today releases beta 3 of its Jahia 6.5 offering. Collaborative and social features, together with incorporated feedback from the community and partners, are defining the future of CMS.

SMILE Joins Jahia Beta 6.5 Partner Program

Tue, 10 May 2011 13:02:13 EDT

Smile, leading integrator of open source solutions in Europe, announces its participation in the Jahia Beta Partner Program version 6.5, Portal xCM Java J2EE Open Source.

Innovative CMS Partner Program Spurs Module Creation and Project Wins

Fri, 15 Apr 2011 15:23:09 EDT

Jahia, provider of next-generation Java-based open source CMS software combining web, document, and portal, search and social features, today announced a new partner program with the upcoming Jahia 6.5, to serve as a joint breeding ground for innovative solutions and foster project wins. Key components of the new partner program include advanced training, advanced support, extensive technology feedback, co-marketing, and the sharing of new programs and modules on JahiaApps Forge. This program has been tailor-made to Jahia 6.5 Beta, an open source platform that allows solution builders to develop state-of-the-art web applications with compelling user experiences for business users, unlimited extensibility, and zero-code page composition. Glenn Korban, the Director of Technology at Oshyn, a L.A.-based system integrator expert in Content Management and Web services, knows exactly what it’s like to be a valued partner of the Jahia team in terms of giving back and expanding the platform’s capabilities. Korban was so excited by 6.5 that he released his own top 5 favorite features, which included the simplified content editing, natural development model, portlets and modules, integration framework and social features.

Exponential Growth Challenges!

Tue, 12 Apr 2011 16:03:27 EDT

The economic crisis of 2009 presented a false base for many businesses including ours, giving us nothing upon which to produce any meaningful type of growth statistics or trend data but all things considered our result of 400% is still incredible growth by any standards. So in this environment and at these high levels of growth how can you possibly manage costs based on historical information or results? Well the fact is you can't! After many years, I am now of the view that there are two sides to finance, the ‘science' and the ‘art'. Drawing upon a flying analogy, the numbers are like your wingman...always there to provide guidance and assurance, providing you with the holistic view of reality; however their observations are instantly in the past and provide little or no indication of the right flight path going forward. It's the true gut feel, the ‘art', in this type of journey which helps spot the fighter jet on to the aircraft carrier, a somewhat small target in the scheme of things. In my experience it's this gut feel that unlocks the potential to deliver such impressive growth.

Corporate Sustainability – Just Compliance or Growth Driver?

Tue, 29 Mar 2011 12:20:00 EDT

Assessment of our Corporate Sustainability is often driven by a need to comply in order to achieve the tick in a box for tender activity but is this how it should be perceived? Surely implemented in the right spirit and with across the board buy-in, this buzz word strategy is a strong driver to business growth potential if only by spreading the word throughout your sector that you are sustainably aware and striving to be the best you can in your environment. Didn't Marks and Spencer role out Plan A? A 5 year road map to spend £200 Million improving their sustainability by 2012? Within 2 years they announced they were ‘cost positive' for the project,generating returns as early as 2009. Very few organisations perceive sustainability as an opportunity to drive up the bottom line, but history proves this to be an outcome of investment in positioning yourself as a leader in efficient use of resources utilising sustainable commodities to produce adesirable product for your marketplace whilst enhancing your brand reputation and hence reducing risk. A by-product is the effect on your competitive advantage and this flows through to the bottomline returning the investment in sustainability many times if planned and executed in the correct manner.

Citizen Journalists and Modern Chronicles of Disaster

Sun, 13 Mar 2011 13:21:00 EDT

The real value of video, photo, and textual records of an event may be in the raw form it is recorded. While we expect a news media source, whether a newspaper, magazine, or television news program to provide a factual report on an event, it is not a guarantee. Any person who has traveled around the world, watching news programs sourced in many different countries, it is very clear each news source has a slightly different presentation of the same event or story.

Enterprise Content Management on the Cloud

Thu, 27 Jan 2011 07:45:00 EST

Enterprise Content Management (ECM) is a formalized means of organizing and storing an organization's documents, and other content, that relate to the organization's processes. The term encompasses strategies, methods, and tools used throughout the lifecycle of the content. Traditionally ECM is achieved using the deployment of costly COTS products within the data center. However Cloud platform provides a effective option for implementing ECM, this article analyzes such usage.

Ekumo Enters into the International Market

Tue, 18 Jan 2011 12:56:51 EST

Ekumo GmbH's (www.ekumo.de) web-based content management system, which goes by the same name, offers a solution that is suitable for companies with a small editorial department, and for industrial enterprises with sites distributed throughout the world. All functions required to create, maintain, and manage text and media can be controlled conveniently using a web browser. The web-based approach means that all those involved have access to the latest information at all times. The system allows savings of over 70 per cent to be generated in the editing process. In addition, the system architecture reduces the administrative workload considerably, keeping maintenance costs to a minimum.

Enterprise Content Management Can Help States Meet Budget Demands

Wed, 29 Dec 2010 15:04:56 EST

DocPath presents five ways that organizations can benefit from implementing enterprise content management technology. Enterprise Content Management (ECM) will once again be an important means for state governments to control costs in tight budgetary times. In a list published by the National Association of State Chief Information Officers (NASCIO), document/content/records/email management ranked among the top 10 tools identified by the CIOs who were surveyed. The list, titled "State CIO Priorities for 2011," says that the management of information and data will play an important role in helping state CIOs make their budgets. The list points to the management of information and data as a strategic priority for CIOs and also states that digitalization, storage, preservation policies and the subsequent search for that information will be essential for organizations.

Complete Projects on Time

Fri, 17 Dec 2010 13:56:00 EST

Forty-percent of project managers cited poor communication as the leading cause if IT project failures. If everyone involved in your IT project doesn't know what they're working on, when it's due, how to get itdone and who the audience is, how can you possibly expect your project to succeed? All of the other principles that come later on rely on your communication, expectations, goals, resources, deadlines, priorities, reports and budgets all need to be available to your team so that they can do their jobs properly. Yes, communicating all of these things can sometimes be difficult, particularly if it's a short project with a tight deadline, or half of your team is located overseas. It doesn't matter. With all of the technology readily available to us today, there is NO excuse for lack of communication. Tools like web-conferencing actually make it possible for your developer in Hyderabad to share his screen with you in New York, to demonstrate how exactly to recreate major bug in your application.

Open Source CMS Offers Right Solution for Anysize Goverment CM

Fri, 03 Dec 2010 15:29:42 EST

Jahia, the premier provider of web content integration software, combining web, document, and portal features, announced new government deployments in the Wyoming Department of Transportation and the Australian Development Gateway. Adoptions by these and other agencies confirm that Jahia content management solutions are secure, easy to deploy, and competitively priced for government projects of all sizes.

Why Moodle for an Academic Institution?

Wed, 10 Nov 2010 13:45:00 EST

This story goes back two years from now. When one of our faculty member went to Vancouver Island University with the students for the PDD program.When they came back my fellow colleague gave me the name of this software and told me that entire university runs on this software.I thought why not to experiment with it. I downloaded it and tried to install it. Initially i could not understand an inch of it, but slowly and gradually i got accustomed to it. I initially tried it to install in my own system on XAMPP. It was easy to install and work. I got accustomed to it very easily and at last you would wonder that it took 1 long year to learn it.

Who Is Responsible for Vendor Lock In?

Mon, 08 Nov 2010 19:21:00 EST

Im sure some marketing wiz or sales type will be happy to explain the subtle differences. Generally speaking, lockin, stickiness and account control are essentially the same, or at least strive to obtain similar results. For example, vendor lock in too some has a negative stigma. However vendor stickiness may be a new term, perhaps even sounding cool thus it is not a concern. Remember the Mary Poppins song a spoon full of sugar makes the medicine go down? In other words sometimes changing and using a different term such as sticky vs vendor lock in helps make the situation taste better.

IBM Buys Datacap

Tue, 17 Aug 2010 08:00:00 EDT

IBM has bought Datacap Inc, a document capture software vendor it’s partnered with for years. Terms were not disclosed. Companies use Datacap’s widgetry to extract unstructured data from stuff like invoices, claim forms and tax returns, reducing paper costs, eliminating manual errors and meeting compliance regs. IBM means to use it to help organizations digitize their information, particularly paper-intensive industries such as healthcare, insurance, government and finance. The outfit claims 200 customers including BlueCross BlueShield of Arizona, Goodyear Tire & Rubber and the Dutch Tax Officer. IBM Software intends to integrate Datacap into its enterprise content management business.

Adobe ~ Day: Yet Another Acquisition or a Big Push for the CM Market?

Tue, 03 Aug 2010 16:08:05 EDT

We sat down for a Q&A with CEO Elie Auvray, to get a feeling what the Adobe / Day Software means for the Content Management market in general, and for Jahia in particular. The announced Adobe acquisition of Day Software, a WCM competitor of yours, strikes us as a bit odd. What does WCM have to do with graphics tools? Elie Auvray: First of all, I would like to congratulate the Day team for an outstanding deal. It is also a great recognition of the value provided by next-generation WCMs, so we at Jahia are happy about that as well. The acquisition makes sense for Adobe, as it allows them to cover the whole value chain from content creation to its management and publication across any channel. Day will be the framework Adobe lacked for their enterprise offerings.

Adobe Buys Day Software

Sun, 01 Aug 2010 10:45:00 EDT

Swiss-based web content management (WCM) house Day Software Holding AG got bought Wednesday by Adobe for roughly $240 million (255 million Swiss francs). Adobe is now going to tender for its outstanding stock offering $131.53 a share cash (139 Swiss francs), a 59% premium compared to its performance the last 60 days. Observers believe Day’s been positioning itself so Adobe would buy it. Adobe currently embeds Alfresco’s open source enterprise content management repository in its LiveCycle product and in its Acrobat.com service under an OEM arrangement but Day and Alfresco don’t seem to tangle in the marketplace.

'I Hate Working with Documents On-Screen,' and Other Issues We Reinforce

Mon, 21 Jun 2010 14:02:46 EDT

You've heard the phrase "Knowledge is Power". There seems to be a human character trait that says by keeping documents close at hand, preferably within steps of my office chair, I am more powerful. Filing cabinets for individuals, and "working copies" of client files are everywhere in offices. Take that easy access to information away and people fight back. You are removing some of their ability to hoard information, all of which is a duplicate of something available elsewhere, but it exposes a frailty that leaves them uncomfortable. "What if somebody else has the file the one time in a million I actually need it?", or, "What if I'm caught off-guard, a client calls and I don't have their information to hand?". This is just one of the ways employees resist the introduction of enterprise content management (ECM), case management and business process management (BPM) solutions that try to limit the amount of paper moving and filed in the organization. I have had the 'exciting' opportunity to spend some time working with lawyers over the last couple of years. From helping smooth immigration paperwork to cleaning up company contracts, it doesn't seem to matter who I work with I experience the same thing: paper. When it comes to the workings of a law office, I am frustrated by the apparent waste of paper (and the subsequent charges for photocopying applied to my account). When I think about it though, the issue is obvious with a lawyer because the multiple copies of documents happens typically right in front of you, while you're sitting there in the office. Although not so obvious, regular offices experience the same issue. Most of us I'm sure have seen the pervasive footer on emails, "Do you really need to print this email?". There is no way to know how much paper is wasted on unnecessary printing and copying in offices, because it is not charged per page.

Eleven Marketing Lessons to Be Learned from Driving

Thu, 17 Jun 2010 11:41:00 EDT

Why should you reach out to that partner organization that has mastered email marketing and that Red Bull chugging, green-colored spiky haired young fella for your social media? They "get it" and you need them on your side. Knowing the weakness and blind spots in your marketing organization is important. Learn this and more marketing lessons from an activity you and I do every day - Driving.

Allscripts and Eclipsys to Merge

Wed, 09 Jun 2010 00:12:00 EDT

Allscripts and Eclipsys have announced a definitive agreement to merge in an all-stock transaction valued at approximately $1.3 billion. The combination of Allscripts and Eclipsys will create a clear leader in healthcare information technology, with the most comprehensive solution offering for healthcare organizations of every size and setting. Under terms of the merger agreement, Eclipsys stockholders will receive 1.2 shares of Allscripts for each share of Eclipsys, a 19 percent premium based on the June 8th closing price.

Take Your Content Strategy up Stream

Wed, 02 Jun 2010 19:21:00 EDT

During the Q&A of the Content is Marketing Currency Webinar, sponsored by GoToWebinar today (#CntCrncy), a question arose that I don't think I did justice. Someone asked what they could do to attract even more leads and improve their response if they already had a content strategy in place. This is a great question! First - a couple of things...

Why Apple Passing Microsoft is Important to YOU

Thu, 27 May 2010 10:12:00 EDT

The tech world and the financial world are all buzzing today about the same event: Apple’s market cap passed Microsoft’s yesterday.

B2B Content Marketing - Less is the New More?

Thu, 27 May 2010 09:00:00 EDT

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts "What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle?". Read on to get their insights - less or more?

Ardath Albee

Blog Marketing Interactions Twitter Ardath421

"Match Content to the Buying Process"

Ardath Albee's Bio

Ardath Albee is a B2B Marketing Strategist. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Ardath Albee's Tip

Matching Content to the Buying Process is the Determining Factor for Content Development
When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Couple this with the need to make anywhere from 5 to 12 impressions for an idea to stick and you can see the need for content assets mushroom.

This said, if you truly know what questions your prospects need answered to take the next steps in their buying process, your efforts can be minimized by creating the content that delivers the right information at the right time—instead of creating content for the sake of having something new to connect them with. Content has a job to do. The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become.

By creating an editorial calendar, B2B marketers can achieve economies of scale by focusing their content efforts on answering questions that are truly important to buyers. Take a look at this scenario for how you can achieve economies of scale with content development. I call it the Rule of 5.

Your company decides to host a webinar with an industry expert.
After the event, you have it transcribed. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer.
You answer the questions you didn’t have time for during the webinar in a blog post.
You pull a two minute excerpt from the audio to create a podcast.
You use the executive summary as a blog post with a link to download the whitepaper.

That’s five assets from one content initiative. You may also want to consider writing individual blog posts or articles to address meaty questions that were asked during the webinar for even more touch points. By concentrating on the same ideas—albeit from different angles—for at least 5 impressions, you’re not only creating a consistent experience for prospects, but helping the ideas to stick with them, courtesy of your company. The ideas for expanding one concept or topic into multiple content assets are many. The only limitation is creativity. The secret is in knowing just which topics are considered high priority with your prospects and at which stages of their buying process they find them most compelling.

Ardath Albee Recommends

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview

Maria Pergolino

Blog Modern B2B Marketing Twitter Marketo InboundMarketer

"Simple Content Creates Quality Leads!"

Maria Pergolino's Bio

Maria Pergolino is Director of Marketing at Marketo, leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University, is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She has also written for many marketing blogs, and is a frequent contributor to Marketo’s popular blog, Modern B2B Marketing.

Maria Pergolino's Tip

Content Marketing Strategy: Simple Content Creates Quality Leads
Just as our marketing forefathers were taught location, location, location, it’s important we embrace the new-age mantra: simplicity, simplicity, simplicity. And as this idea carries throughout the entire lead management process, it’s important to keep in mind the following items when fleshing out a content marketing strategy:

1. 140 Characters – Traditionally, long-form tactics, like trade shows, were essential to drive revenue, allowing conversation and marketing collateral to include lots of information. And don’t get us wrong, they still can be. However, streaming lead generation today happens best via content-based marketing. Especially as online and mobile marketing continue to gain momentum, it’s particularly important to utilize your space, or lack of, during content creation.

Can you get your message across in 140 characters? If not, you should highly reconsider what you’re saying. Less is more. If you want to encourage interaction and sharing as a lead generation tactic, you need to get your point across as quickly and effectively as possible. Less is important because less can carry lots of weight. This is how simplicity works. You want to inspire curiosity with your content: the more weight you give each word, the better off you’ll be. Save those filler words for congratulatory toasts.

2. Cycles are circles, they keep going – The kind of content you deliver at the beginning of the marketing cycle needs to be appropriate information. While you’re staying in touch, lead nurturing prospects, you want to make sure you’re not bombarding anyone. What better way to ensure this then to carefully choose only a few pieces of information. If you share too much, too soon, nothing is going to stick. Are you more likely to catch one baseball thrown at you or five?

But, if you start small and add on, always adding appropriate information, you’re more likely to reach a qualified sales lead. Since the B2B marketing cycle starts when the prospect is first met, and ends when the sale is closed, you always want to be providing the right amount of information. Some prospects may require more lead nurturing than others, and some may be ready right away. Either way, you don’t want to convolute messages with inappropriate information.

3. If a picture’s worth 1,000 words, a video’s worth 10,000 – You write for a great blog, right? And you write tons of resourceful, educational and interesting posts. (Hopefully if you don’t already, you will soon) But remember words aren’t the only way to convey messages. Embedding videos, Podcasts and even the design of your blog are great methods of staying simple while relaying information. The Nielsen Company recently reported a 5.2% increase of unique viewers of online video. These tools are continuing to grow, stressing the importance of short, precise content and posts. All of the tactics stated previously can add a visual appeal to your content to really drive the idea of less as more.

When dealing with prospects, it’s important for B2B marketers to remember you don’t have to provide all the information at once. With tools like lead nurturing and lead scoring, it’s easier to know who make up the qualified sales leads amidst your pool of prospects.

Maria Pergolino Recommends

Recommended Resources from B2B Marketing Experts

Blogs

Books

Others

Industry Trends and Perspectives Blog Series

Thu, 27 May 2010 04:30:00 EDT

This is the first in a series of ongoing short industry trends and perspectives blog post briefs. These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageio.com/reports.

I often get asked by people what Im seeing or hearing new (aka what is the Buzz).

Sometimes when I tell those who ask about new things or what they have not read or heard about yet, I get interesting as well as varied sometimes even funny reactions. In most cases unless the person does not agree or like the trend, the reaction shifts to one of wanting to know more including what is driving or causing the activity, its impact along with what can be done.

As some are new or emerging they may not yet be being covered in other venues, research, surveys, studies or reports. Thus do not be surprised or alarmed if there is something listed here or in one of the subsequent series post that you have not seen or read elsewhere yet while others may already be familiar. Some are emerging trends perhaps even being short lived while others will have longer legs to evolve.

Some general trends that I am seeing and hearing from IT professionals include:

Click on the above links to read more about these the first in a series of quick Industry Trends and Perspectives posts as well as watch for more in the coming weeks and months.

That is all for now. I hope you find these ongoing series of current or emerging Industry Trends and Perspectives interesting.

Cheers gs

Greg Schulz - Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Microsoft Outsources Its IT Management

Mon, 19 Apr 2010 07:00:00 EDT

Microsoft is outsourcing management of its internal IT services worldwide to Infosys under a three-year contract based on so-called “outcome pricing.” The Indian company expects to use what it learns to support shared customers. The deal includes Microsoft’s help desk, desk-side services (subcontracted to Unisys), IT infrastructure and application services and support for devices and databases at 450 locations. Infosys is supposed to streamline implementation processes, simplify support and lower costs.

Cloud Computing Becomes Cool Computing?

Wed, 31 Mar 2010 17:30:00 EDT

In December InformationWeek’s Bob Evans started a contest asking their readership to come up with a better name for “Cloud Computing”. Reason was that the CEO’s of both HP and IBM recently expressed some discontent with the current name. Something about “Cloudy not being clear enough”. Not clear enough for what, for justifying really large invoices? And then we are not even mentioning Oracle’s CEO, who has been on a contra-Cloud quest for ages. The overwhelming majority of the 500 names the contestants submitted were acronyms, which make you wonder whether IT is truly beyond salvation. No amount of Cloud can save people that speak mnemonics, especially now IT's role is changing so significantly. Bob’s personal favorites for a new name were Cloud 9, Univac, the Matrix, and Rain. I secretly suspect some of these are acronyms in disguise.

The Rise of Personal Content Management (PCM): The Next Shadow IT?

Mon, 22 Mar 2010 14:01:37 EDT

Stéphane Croisier, open source visionary and Product Strategy Manager at Jahia, shared some interesting thoughts about The Rise of Personal Content Management (PCM): The Next Shadow IT? He underlines how most corporate Intranet initiatives still follow a classical, top-down approach. Companies still ask employees to “put on paper” (today “to put on the intranet”) their knowledge from a classical Command and Control manner. Enterprise Social Networks and E2.0-driven initiatives tend to add a new social dimension. However, Stéphane warns, “here are high risks that all these enterprise social networks fail if they do not first better manage ‘Individual Intelligence’ before trying to address the ‘Collective Intelligence’ one.” He concludes by asking: “Will your next E2.0 initiative succeed without a proper PCM/PKM approach?” His answer: “Probably no.”

Oracle Enhances Content Management with Imaging & Process Management 11g

Mon, 15 Mar 2010 11:02:00 EDT

Enhancing its industry leading content management suite, Oracle today unveiled Oracle® Imaging and Process Management 11g and Oracle Forms Recognition. Both products are components of Oracle Fusion Middleware and are part of Oracle’s strategic solution for Enterprise Application Documents. Oracle is now the only company able to provide the combination of enterprise applications, business process management and content management to create a comprehensive imaging and process management solution that helps organizations automate document and image-intensive business processes, such as accounts payable, employee recruitment and onboarding, and claims processing. Oracle Forms Recognition is the latest addition to Oracle Content Management and is a best-of-breed intelligent data capture solution that can analyze, recognize, and categorize virtually any structured or semi-structured document type including invoices, purchase orders, bills of lading, and claims forms.

Joomla! Succinct Introduction & Tutorial of Inserting Flash Video Player

Sun, 14 Mar 2010 23:49:00 EDT

An award-winning content management system(CMS), an open source solution to build your own website and online application, a totally free and easy-to-use tool available for everybody……that is our topic today, Joomla!. New users to Joomla! and have no ideas how to start? No problem, here are some useful tips and personal experience for your reference: Grab some basic info: Read and learn something very basic about Joomla! here before you really start the journey. 2. Try the online demo: Just simply register with your email here and you are entitled to use the online demo immediately. Try to use and edit all the functions, tools and components it has on administrative backend and don’t be afraid of making mistakes and messing the program up. Why? Because it’s just a demo and you can’t break it. Have a look at the interface of administrative backend below and the options you can use to build your self-customized website.

Google Sets Up Google Apps Store

Wed, 10 Mar 2010 08:30:00 EST

Apple is beginning to know how Xerox PARC felt. Like Apple did to PARC, Google has lifted from Apple again this time on behalf of Google Apps and set up a Google Apps Marketplace where third parties can sell business programs that integrate with Google Apps to the two million companies and 25 million users that have reportedly adopted Google Apps in the last three years. The marketplace, which will irritate Microsoft, launched Tuesday with some 50 programs from companies like Intuit and Atlassian and more reportedly coming from companies like NetSuite and SuccessFactors. Skytap is kicking in its cloud.

Webtrends Announces Facebook Measurement Capabilities

Mon, 01 Mar 2010 15:15:00 EST

Webtrends, an enterprise customer intelligence company, today announced new Facebook measurement capabilities within Webtrends Analytics, which provides marketers the most comprehensive tracking and measurement for the activities that happen inside Facebook. Facebook's popularity is well documented; with 400 million users spending an average of almost an hour per day on the site, marketers are clamouring to invest in advertisements, Facebook pages, custom applications, contests and more. According to Compete.com, this month Facebook overtook Google as the most visited site on the Internet. "Many businesses have launched Facebook campaigns, without necessarily having the ability to measure their investments and compare them apples to apples with other digital channels," said Nick Sharp, vice president and general manager, Webtrends EMEA and Australasia. "Now marketers have the opportunity to take a more comprehensive approach to measuring Facebook, beyond just applications, and can understand the broader picture of how their Facebook investment is performing."

Software Program Takes Mystery out of Managing User-Generated Content

Thu, 25 Feb 2010 07:40:00 EST

Intellimon has just released a new software program, XCommentPro, which provides easy-to-use tools for commenting, rating and visitor interaction on websites. Designed for maximum control and functionality, XCommentPro is compatible with Dreamweaver, FrontPage, ExpressionWeb, XSitePro and all major web-authoring packages. It can also be manually inserted into HTML source code for those who prefer to hand-code their websites. XCommentPro takes into account the current industry focus on social media, offering RSS feed functionality and social bookmarking. With its social bookmarking links, visitors can promote page content using services such as Twitter, Facebook, Digg and more. The software can also create automatic "tag clouds" for easy navigation and indexing.

IBM Helps British Library Preserve Information on the Web

Thu, 25 Feb 2010 06:00:00 EST

IBM on Thursday announced it is working with the British Library on a project that will preserve and analyse terabytes of information on the Web before it is lost forever. The new analytics software project, called IBM BigSheets, helps extract, annotate and visually analyse vast amounts of Web information using a Web browser. IBM's new technology prototype is helping the British Library archive and preserve massive amounts of Web pages, and then unlock the virtual door to its archives for generations to come. IBM's new analytics technology is helping the British Library speed up the archival process before Web data is lost forever. The Web is rapidly changing with new pages created every day causing an explosion of data that is disappearing almost as quickly as it is published. Recent research estimates the average life expectancy of a Web site is just 44 - 75 days. In turn, every six months, 10 percent of Web pages on the UK domain are lost.

Content Marketing Is for Customers Too!

Sun, 21 Feb 2010 16:20:00 EST

Most conversations I have with marketers revolve around how to feed the top of the funnel and help prospects become sales-ready leads that their salespeople willingly pursue. It's one of the things I help them focus on doing. The problem happens when that becomes the sole focus of marketing. I was catching up on my blog reading and came across...

Barbie the Coder

Tue, 16 Feb 2010 10:19:00 EST

So the big news last week was the latest “occupation” for Barbie is a computer engineer, whatever that means (I guess let the perennial hardware versus software debates begin). Maybe it is time to retire that “math class is hard” speech chip once and for all and replace it with some often-used Linux shell commands. Or maybe this should be a lesson for our daughters: persevere past the polynomials, and you too can code. Or design circuits. Personally, I am glad to seek Geek Barbie, with her hot pink netbook and matching Bluetooth headset. (And what is up with all the different Bluetooth headsets on 24, anyway? Didn’t anyone at CTU’s IT department get involved?) It is about time. We need role models wherever we can find them in the popular culture. And while you might have issues with Barbie’s unrealistic and unobtainable, ahem, dimensions, the fact remains that she has paved the way. Just take a look at the history books:

Seven Ways to Maximize the Content Marketing Impact of Your Newsletter

Mon, 15 Feb 2010 19:20:00 EST

When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. That is obviously critical. But you can do much more to make that newsletter and its content work harder for [...]

ClickPredictions: Stand Out with Great Content

Wed, 03 Feb 2010 06:00:00 EST

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Gordon Graham is That White Paper Guy, an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers.

Gordon Graham

Website ThatWhitePaperGuy

“Stop copy-writing and start creating great content: it’s the most sure-fire thing you can do.”

Gordon Graham's Marketing Prediction for 2010
It’s safe to say that in 2010, many B2B marketers will imitate each another. Many will talk in buzzwords. Many will glom onto the latest gimmicks. Many will use B2C tactics like branding for B2B marketing. Many will waste money on advertising, and squander time on social networking. And many will wonder why their companies don’t stand out in the crowd. Yet a few inspired firms will dare to create content that’s helpful, useful, entertaining, accessible... and not a sales pitch. Those few will tower over the rest of the pack, and be remembered when it’s time to buy.

Gordon Graham's Marketing Action for 2010
Want to stand out from the crowd? Stop “copy-writing” and start thinking hard about your prospects... and then create great content for them. Great B2B content is anything that helps a prospect solve a problem, understand an issue, make a decision, or do their job better. (Hint: Tips, webinars, and white papers.)
If you do that, will they remember you? Tell their colleagues about you? Damn right, they will. And when it’s time to buy, your company will make the shortlist. This is the least risky, most sure-fire thing any marketer can do in 2010.

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Gordon will do an1/2 hour FREE consultation with the winner. Winner can e-mail Gordon a white paper to review, or ask questions about a white paper project they're considering or working on.

To enter this giveaway, just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Include @clickdocuments and @whitepaperguy in your tweet.

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