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 <title>Latest News from CMS Developer&#039;s Journal</title>
 <link>http://cms.sys-con.com/</link>
 <description>Latest News from CMS Developer&#039;s Journal</description>
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 <title>Qwisk Socializes Web Browsing</title>
 <link>http://cms.sys-con.com/node/1196325</link>
 <description>The ability to effortlessly share cool things you discover on the Web in real time, with friends, family and business colleagues without ever leaving your browser, just became a reality with today&#039;s introduction of Qwisk by WebWean, Inc. at the Realtime CrunchUp conference here in San Francisco. Compatible with all web browsers, Qwisk enables web discovery and social engagement to coexist within everyone&#039;s browser with no special downloads - creating a natural, free-flowing space for web exploration and sharing by eliminating the need to jump between applications for even simple communication.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1196325&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 20 Nov 2009 17:00:00 EST</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1196325</guid>
 <comments>http://cms.sys-con.com/node/1196325#feedback</comments>
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 <title>Building Amazing Business Apps with Silverlight 4, &amp; Visual Studio 2010</title>
 <link>http://cms.sys-con.com/node/1195515</link>
 <description>&lt;p&gt;I had a great time at &lt;a href=&quot;http://microsoftpdc.com/Sessions/CL21&quot;&gt;my talk today at PDC2009&lt;/a&gt;.&amp;#160; I was able to spend much of the time in a demo…&amp;#160;&amp;#160; Here is a summary of that demo so you can walk through it on your own machine:&lt;/p&gt;  &lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1195515&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 20 Nov 2009 09:45:00 EST</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1195515</guid>
 <comments>http://cms.sys-con.com/node/1195515#feedback</comments>
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 <title>Survey Finds 80% of Companies Plan to Invest in Social Networking</title>
 <link>http://cms.sys-con.com/node/1187230</link>
 <description>Eighty percent of YPO companies surveyed plan to invest more resources in social networking funding and staff, according to the Senior Executive Social Networking Survey released today by public relations firm Margolis &amp; Company and the Young Presidents’ Organization. The survey, validated by TNS, is based on 100 global interviews of CEOs and senior executives about their viewpoints and investment plans for social networking in a business to business context.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1187230&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 16 Nov 2009 10:00:00 EST</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1187230</guid>
 <comments>http://cms.sys-con.com/node/1187230#feedback</comments>
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 <title>Can You See the Business Opportunities?</title>
 <link>http://cms.sys-con.com/node/1185628</link>
 <description>As economic conditions improve, it will be those managers and organizations that can see opportunities which will flourish. And what we see is a function of how we think. We normally imagine that things work the other way round: that we see, and on the basis of the evidence in front of us, we alter our thinking. But without a certain level of understanding we cannot interpret the evidence we are looking at. It is tempting to think that Galileo looked through his telescope and evidence for the Earth orbiting the Sun. In fact, if he had not had the benefit of Copernicus’ theories which argued that that this was so, Galileo might have looked through his telescope and not understood what he was seeing. In other words, Copernicus thought it, then Galileo proved it – not the other way around.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1185628&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 14 Nov 2009 12:30:00 EST</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1185628</guid>
 <comments>http://cms.sys-con.com/node/1185628#feedback</comments>
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 <title>Survival Guide for Hard Drive Data Recovery</title>
 <link>http://cms.sys-con.com/node/1183243</link>
 <description>The procedure of hard disk recovery has risen to the prominence over recent few years, as a huge amount of valuable data is stored on your storage devices. When you perform any action on your computer system, it means some data and information is written on your drive. Even when the stored data is removed from the drive, it remains there only. Data just become inaccessible through normal methods. In such cases, Data Recovery solutions help you out to retrieve lost, missing or inaccessible data.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1183243&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 13 Nov 2009 10:58:42 EST</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1183243</guid>
 <comments>http://cms.sys-con.com/node/1183243#feedback</comments>
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 <title>Open Source Content Management Software Company New CEO</title>
 <link>http://cms.sys-con.com/node/1169226</link>
 <description>eZ Systems, the world´s largest open source content management software company, announced today that former IBM and BEA executive Christoph Rau will join the company as CEO, effective immediately.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1169226&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 05 Nov 2009 18:15:00 EST</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1169226</guid>
 <comments>http://cms.sys-con.com/node/1169226#feedback</comments>
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 <title>Top 20 Cloud Services Providers That Are Gaining Mind Share</title>
 <link>http://cms.sys-con.com/node/1161561</link>
 <description>There is little doubt that cloud computing is big news, but who is gaining your mind share?  Amazon, NetSuite, and Salesforce.com, have been in the news recently with a number of announcements. So many that I’ve been attempting to track them by creating specific journals for each. Our experiences are likely to be different, and barring actual surveys and research, is subjective and based largely on our own impressions and perceptions of which companies are in the news or making news in this segment.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1161561&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 28 Oct 2009 10:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1161561</guid>
 <comments>http://cms.sys-con.com/node/1161561#feedback</comments>
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 <title>Marketing: Past, Present and Future</title>
 <link>http://cms.sys-con.com/node/1148103</link>
 <description>Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer’s case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company’s welfare.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1148103&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 19 Oct 2009 11:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1148103</guid>
 <comments>http://cms.sys-con.com/node/1148103#feedback</comments>
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 <title>Data Recovery Post NTFS Boot Sector Corruption</title>
 <link>http://cms.sys-con.com/node/1143381</link>
 <description>NTFS boot sector is the first sector of an NTFS-based hard drive that contains vital information needed by your computer system to start the operating system. Although the NTFS boot sector is less prone to corruption or damage, corruption or damage can still occur.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1143381&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 14 Oct 2009 11:54:31 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1143381</guid>
 <comments>http://cms.sys-con.com/node/1143381#feedback</comments>
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 <title>The Content Marketing PlayBook </title>
 <link>http://cms.sys-con.com/node/1134397</link>
 <description>42 content marketing tactics, over 50 case studies and hundreds of resources - &quot;The Content Marketing Playbook: 42 Ways to Connect with Customers&quot; is packed with lots of ideas to execute on your content strategy. Read on to get an insider look into the making of &quot;The Content Marketing Playbook&quot; from authors Joe Pulizzi and Jonathan Kranz.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1134397&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 13 Oct 2009 04:48:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1134397</guid>
 <comments>http://cms.sys-con.com/node/1134397#feedback</comments>
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 <title>Healthcare Leaders to Bridge Gaps in Preparation for Obama’s Reform</title>
 <link>http://cms.sys-con.com/node/1137283</link>
 <description>A recent poll shows more than 96% of Healthcare professionals are following Obama&#039;s Reform debate closely. The President&#039;s new ideals for healthcare are clearly a major issue for the industry and many leading professionals are asking the question ­ Is their business prepared for such change?  Increased demand and financial strain are pushing all areas of Healthcare, so efficiencies must be found quickly to stabilize the industry in time for the storm.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1137283&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 09 Oct 2009 12:25:28 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1137283</guid>
 <comments>http://cms.sys-con.com/node/1137283#feedback</comments>
</item>
<item>
 <title>Landing Page Optimization</title>
 <link>http://cms.sys-con.com/node/1123698</link>
 <description>&lt;p&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 16px; font-weight: bold;&quot;&gt;Landing page testing:&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;The primary objective of landing page testing is to predict the behavior of your audience given the specific content on the landing page that they see. You will collect a limited sample of data during your test, summarize and describe it, and predict how people from the same traffic sources will act when interacting with the page. The ultimate goal is to find the best possible version of the landing page among all of the variations that you are testing.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;&lt;span style=&quot;font-weight: bold; line-height: 18px;&quot;&gt;Variable&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;The word variable (when used by it) means a page element that you have selected. &lt;/span&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;For example, a variable might be the headline of your landing page, or a whole-page redesign. In multivariate testing, a variable is also commonly referred to as a &lt;/span&gt;&lt;em&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic-Italic;&quot;&gt;factor&lt;/span&gt;&lt;/em&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Branching Factor&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic-Bold;&quot;&gt;&lt;span style=&quot;font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;The total number of possible values for a discrete variable is called its &lt;/span&gt;&lt;em&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic-Italic;&quot;&gt;branching factor&lt;/span&gt;&lt;/em&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;. the branching factor must be at least 2 (the original version and one alternative).&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 16px; font-weight: bold;&quot;&gt;Recipe&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;A &lt;/span&gt;&lt;em&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic-Italic;&quot;&gt;recipe &lt;/span&gt;&lt;/em&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;is a unique combination of variable values in your test.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;Multivariate Testing&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;The purpose of multivariate testing is to simultaneously gather information about multiple variables, and then conduct an analysis of the data to determine which recipe results in the best performance.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;Multivariate testing approaches differ on three important dimensions:&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoListParagraphCxSpFirst&quot; style=&quot;text-indent: -.25in; mso-list: l0 level1 lfo1;&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 16px; line-height: 18px;&quot;&gt;How the test is constructed (deciding what to test)&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 16px; line-height: 18px;&quot;&gt;&lt;span style=&quot;font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;How the data is collected&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;The data can be collected in a full factorial or fractional factorial fashion&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 16px; line-height: 18px;&quot;&gt;How the data is analyzed&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;The subsequent analysis can be either parametric or nonparametric&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;If you choose an arbitrary test construction, you may not be able to use fractional factorial approaches. Likewise, if you choose fractional factorial data collection and test construction, you automatically lock yourself into a very restricted subset of parametric models for your subsequent data analysis (i.e., non-parametric analysis is impossible if you conduct fractional factorial data collection).&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Search Space Size&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;The number of unique recipes in your test is your search space size.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic; mso-no-proof: yes;&quot;&gt;The following char summarizes a comparison of some of the testing method possibilities:&lt;img style=&quot;vertical-align: middle;&quot; src=&quot;/sites/default/files/images/splittesting.preview.PNG&quot; alt=&quot;&quot; width=&quot;640&quot; height=&quot;186&quot; /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic; mso-no-proof: yes;&quot;&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; text-align: justify; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: Helvetica-Bold;&quot;&gt;Test Construction&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; text-align: justify; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: Helvetica-Bold;&quot;&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal; line-height: 18px;&quot;&gt;When you are deciding how to construct your test, there is an important distinction that must be made: Is your test structured or unstructured?&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;&lt;strong&gt;Unstructured designs&lt;/strong&gt; are by far the simplest to implement. You simply choose exactly how many variables you want to test, and the branching factor for each one. As long as you are reasonable, you can choose very different numbers of values for each variable. For example, you can pick 7 different headline, 2 button colors, and 9 calls-to-action. This allows you to pay particular attention to the test elements that you think will result in the greatest performance improvements, and devote more of your test sampling to finding the best values for them. The branching factor is simply a function of how many good creative alternatives you want to test for a particular variable. If you choose full factorial data collection, you will enjoy the benefits of unstructured designs.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;&lt;strong&gt;Structured designs&lt;/strong&gt; are an artifact of fractional factorial data collection. By assuming a specific underlying model, they force you to have a specific shape to your test. In other words, the number of variables and their branching factors are predefined, and cannot be violated. For example, you might be forced to have one variable with a branching factor of two and seven variables with a branching factor of three. There are a number of standard test constructions to choose from, but you must use one of them.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; text-align: justify; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Data Analysis&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-bottom: .0001pt; text-align: justify; line-height: normal; mso-layout-grid-align: none; text-autospace: none;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 16px; line-height: 18px;&quot;&gt;Parametric data analysis in landing page optimization builds a model of how the variables tested (the “independent variables”) impact the conversion rate (the “dependent variable”). For each recipe in your search space, the model will produce a prediction of the expected conversion rate (or other optimization criterion of interest). Unless you happened to have sampled data on the exact recipe predicted by the model as being the best, you do not really know if the prediction will hold up. That is why it is critical to run follow-up A-B split tests between the predicted best challenger recipe and the original baseline recipe for all parametric data analysis methods.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;By contrast, non-parametric data analysis does not try to build a model based on the input variables. Non-parametric methods try to identify the best challenger recipe, but without being able to tell anything about why it is the best, or exactly how much better it is than your baseline.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;The two approaches are unrelated and are answering different questions. They are both recognition of the fundamental reality that only so much useful information can be extracted from your data collection sample. The only question is what you want to do with the data. You can try to create a general model of the output variable and try to describe it in terms of the input variables, or you can find the best individual recipe and not know why it is the best.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;Although there are some difference among these common fractional factorial methods, their basic predictive power, required data sample size, and underlying assumptions are pretty similar. The main difference lies in the test construction and shape of the search spaces that each can be used for. So if you are going to use any of these methods, you should base your decision on your familiarity with each and the number and branching factor of the variables in your test. There is no reason to prefer the Taguchi method over Plackett-Burman, or Latin squares, but since it is gaining currency in landing page testing I will focus on it here.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;Conclusion:&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;There is much more to add in this article and there are certain drawbacks and advantages of each data collection and analysis method. But to conclude my opinion is that &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic-Bold;&quot;&gt;Full Factorial Non-parametric Testing methodology &lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 12.0pt; line-height: 115%; font-family: &amp;quot;Verdana&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-family: CenturyGothic;&quot;&gt;is optimum for most of the testing needs. However, there can be other views, and if you have a certain opinion, I will like to hear it on the comments below, thanks.&lt;/span&gt;&lt;/p&gt;
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&lt;/div&gt;&lt;img src=&quot;http://feeds.feedburner.com/~r/InternetMarketingHub/~4/_90Klo8823o&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1123698&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 29 Sep 2009 10:45:00 EDT</pubDate>
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 <title>Amdocs Extends Customer Experience Systems to Service Providers&#039; Retail Stores</title>
 <link>http://cms.sys-con.com/node/1117685</link>
 <description>ST. LOUIS, Sept. 23 /PRNewswire-FirstCall/ -- Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced the launch of the first retail solution designed to meet service providers&#039; specific retail needs, and to address the increasing importance of the retail channel in selling smart devices and complex bundled offerings. Available today, the Amdocs Retail Experience Solution builds upon Amdocs&#039; expertise in managing customer interactions across multiple channels, including contact centers and Web self-service.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1117685&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 23 Sep 2009 16:01:00 EDT</pubDate>
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 <title>Prolifics Offers Easy Transition to IBM Lotus Web Content Management</title>
 <link>http://cms.sys-con.com/node/1112027</link>
 <description>Prolifics, an end-to-end systems integrator specializing in IBM technologies, today announced that it continues to offer companies an easy transition to Lotus Web Content Management (WebCM). In today&#039;s fast-paced business environment, organizations must have the ability to effectively manage content to applications and business processes. IBM Lotus Web Content Management is a sophisticated Web content management product designed to accelerate development and delivery of critical business information across enterprises.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1112027&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 18 Sep 2009 05:00:00 EDT</pubDate>
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 <title>Content May be King, But Don’t Forget the Tone</title>
 <link>http://cms.sys-con.com/node/1102973</link>
 <description>We’ve written on this blog previously about the importance of content and how writing is often undervalued, whether for a press release, website, social media, email or really anything else.  Just as important as having the right content and writing well is having the right tone.
People connect with – and buy from – people, or [...]&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1102973&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 11 Sep 2009 14:15:00 EDT</pubDate>
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 <title>Mezeo CEO to Speak at 4th Cloud Computing Expo</title>
 <link>http://cms.sys-con.com/node/1100830</link>
 <description>The Cloud storage segment of the Cloud Computing ecosystem can provide a roadmap for how to create a viable, profitable cloud computing industry. That is the contention of the President &amp; CEO of Mezeo Software, Steve Lesem, who will be giving a breakout session at SYS-CON&#039;s upcoming 4th International Cloud Computing Conference &amp; Expo. &quot;Cloud storage has not so quietly gone from concept to tangible business with real revenue and margin opportunities,&quot; says Lesem. &quot;While many bet on Amazon, EMC, Google, Microsoft and Sun, it turns out they have their hands full with the entry of trusted service providers like IT hosting providers into this space.&quot; HIs session will examine why the concept of &quot;trust&quot; is so essential and why the IT service providers who have the trusting relationships with customers are destined to triumph in the end.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1100830&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 10 Sep 2009 06:45:00 EDT</pubDate>
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 <title>Microsoft Expression Web Has Got Game</title>
 <link>http://cms.sys-con.com/node/1096148</link>
 <description>In 2006 Microsoft began releasing a series of designer focused tools. The big question was: Why? Adobe has the best tools, doesn’t it? There is no doubt that Adobe’s tools are very good, what is clear, however, is that Microsoft is taking design seriously for this to be accomplished Microsoft does need tools that work well with their own tools. An immediate designer’s pain point for Microsoft is the millions of ASP.NET developers who have only Visual Studio 2005/2008 to design their Web applications with. If you have used Visual Studio as a design tool, then you know what I mean.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1096148&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 07 Sep 2009 20:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1096148</guid>
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 <title>100 Minutes Without Gmail: Google Explains Outage</title>
 <link>http://cms.sys-con.com/node/1091725</link>
 <description>&quot;We&#039;ve turned our full attention to helping ensure this kind of event doesn&#039;t happen again,&quot; wrote Ben Treynor, self-described &#039;VP Engineering and Site Reliability Czar&#039; at Google, in an official blogged explanation last night of the 100-minute Gmail outage yesterday, which Treynor conceded &quot;was a Big Deal, and we&#039;re treating it as such.&quot; &lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1091725&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 02 Sep 2009 09:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1091725</guid>
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 <title>Carbonite Online Backup Storage Automatically Backs Up Data on Your PC</title>
 <link>http://cms.sys-con.com/node/1087546</link>
 <description>Online backup storage from Carbonite is the right tool if you want to automatically back up all the data on your PC. Most importantly, Carbonite is a set-and-forget service. It takes just one minute to download and install and then you&#039;re all set. Carbonite is integrated with the Windows file explorer so it has interface already familiar to you. Data is encrypted and secured before it leaves your PC and remains encrypted all the time. 

Your computer is filled with irreplaceable files: emails, photos, music, business contacts and financials.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1087546&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 28 Aug 2009 04:47:00 EDT</pubDate>
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 <title>Drupal is Hot Topic on Twitter</title>
 <link>http://cms.sys-con.com/node/1082876</link>
 <description>Here&#039;s a brief look at what people are saying about Drupal in&amp;nbsp;Twitter. It&#039;s getting hot in here. I&#039;m using drupal &lt;a href=&quot;http://drupal.org&quot; title=&quot;http://drupal.org&quot;&gt;http://drupal.org&lt;/a&gt; to build a new paid membership site
- andabwa

User Wall: A simple &quot;facebook&quot; style wall module. Allows users inside the drupal site to view and post on each o.. &lt;a href=&quot;http://bit.ly/2FfFpg&quot; title=&quot;http://bit.ly/2FfFpg&quot;&gt;http://bit.ly/2FfFpg&lt;/a&gt;
- drupal_derhasi

drupal rocks! It&#039;s just so damn brilliant!
- Lewismiller

is testing the drupal to twitter integration
- bookism&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1082876&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 27 Aug 2009 16:00:00 EDT</pubDate>
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 <title>Centric Revamps The Motorists Insurance Group Web Portal with Jahia Enterprise Edition </title>
 <link>http://cms.sys-con.com/node/1084297</link>
 <description>Centric, a leading management and technology consulting company, today announced completion of the new web presence for Motorists Insurance Group. Jahia, the premier Open Source web content integration software, has been chosen to power all external knowledge sharing solutions of the regional multi-line insurer. Motorists Mutual Insurance Company is the lead company in The Motorists Insurance Group, based in Columbus, Ohio. The group of companies is composed of nine property and casualty, life insurance and brokerage companies that operate in 25 states. At year-end 2008, the group of companies had $641.7 million in net written premium and $541.3 million in policyholder security funds. &lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1084297&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 26 Aug 2009 16:15:00 EDT</pubDate>
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 <title>Technology for Cloud Computing </title>
 <link>http://cms.sys-con.com/node/1074537</link>
 <description>Sam Gross is Vice President of Global IT Outsourcing Solutions at Unisys Corporation, where he leads the vision, strategy, technology development and implementation for Unisys innovative global IT outsourcing solutions. He is a recognized industry expert and thought leader in business and IT alignment, application management, service level management and enterprise systems management. Here&#039;s his latest Tweet: Sam_Gross: Technology for cloud computing must effectively support more than a single application workload pattern during its lifecycle&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1074537&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 18 Aug 2009 08:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1074537</guid>
 <comments>http://cms.sys-con.com/node/1074537#feedback</comments>
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 <title>‘Antiquated’ Systems Means the Government Is Not Delivering </title>
 <link>http://cms.sys-con.com/node/1065055</link>
 <description>‘Antiquated’ systems means the Government is not delivering Claims the Commissioner of the Chicago Department of Public Health during an exclusive interview for MeettheBoss.com&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1065055&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 10 Aug 2009 11:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1065055</guid>
 <comments>http://cms.sys-con.com/node/1065055#feedback</comments>
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 <title>Getting Short-Listed &amp; Winning Work: Include Case Studies in Each Proposal</title>
 <link>http://cms.sys-con.com/node/1064945</link>
 <description>It’s clear that customer case studies and success stories are integral to the sales process. But how many organizations actually use them in every proposal?
How do you bring your customer stories into your sales proposals? Here, Robin Haydon, Australian proposal-writing expert and author of the book &quot;The Shredder Test,&quot;  shares her tips from years of consulting with organizations on how to create bids, pitches and sales proposals that get results.
&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1064945&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 10 Aug 2009 10:30:00 EDT</pubDate>
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 <title>Jahia Expands US Headquarters in Washington, DC</title>
 <link>http://cms.sys-con.com/node/1043603</link>
 <description>Jahia (&lt;a href=&quot;http://www.jahia.com&quot; title=&quot;www.jahia.com&quot;&gt;www.jahia.com&lt;/a&gt;), the first Web Content Integration software to combine all business, collaborative and social application portals into one simple user interface, today announced the expansion of its US headquarters in Washington, DC to serve North American clients. 

Two years after launching into the US market, Jahia expended the North America  presence with the recent inauguration of a new Research, Development and Support facility in Montreal, and a series of strategic partnerships with leading technology-consulting firms such as Quoin, Sapient, Avantia, Computer Associates, who serve several hundred customers in the Americas and abroad. Jahia&#039;s offer of global support services and training  includes bigger projects within US clients such as Abercrombie &amp; Fitch, Goldman Sachs, Motorist Mutual, Vicor, Virgin America, HomeAway.com and Rockwell Collin or Garmin International.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1043603&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 21 Jul 2009 17:15:00 EDT</pubDate>
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 <title>The VDI Chronicles – Desktop Virtualization</title>
 <link>http://cms.sys-con.com/node/931378</link>
 <description>In the beginning was the PC and, while it was always a difficult platform to manage, let’s not forget what was good about it. PCs put computing in the hands of users and gave them great flexibility in how they worked and what they could do. It is certain that we would not have got to the interactive immersive environments we now take for granted if we had stuck to mini and mainframe computers. For a start the PC spurred the massive software industry we know today by creating a market for every kind of application.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/931378&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 21 Jul 2009 08:45:00 EDT</pubDate>
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 <title>Integrate Social Media Tools Into Business, Not Marketing Campaigns</title>
 <link>http://cms.sys-con.com/node/981340</link>
 <description>“That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. That it is indeed about getting customers to influence each other to make positive purchasing and brand affinity decisions. That the core philosophies around social can and should be deeply integrated into a business. And that, the more holistically you look at social influence marketing - across all touch points digital and physical, the more likely are you to harness it for competitive advantage. It is the social ideas that matter more than social media. Ideas that harness social philosophies but create new outcomes and not just new tactics.”&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/981340&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 18 Jul 2009 15:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/981340</guid>
 <comments>http://cms.sys-con.com/node/981340#feedback</comments>
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 <title>Focus Groups are for Lipstick</title>
 <link>http://cms.sys-con.com/node/1039688</link>
 <description>Focus groups work great for markets that are trendy - where buyer behavior follows a herd mentality.  Which is mostly in the consumer space. 

If you want an honest, accurate customer moment - you have to do it 1:1.  Mano-a-mano. &lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1039688&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 17 Jul 2009 20:15:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/1039688#feedback</comments>
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 <title>Content without a Goal is Unemployed</title>
 <link>http://cms.sys-con.com/node/1039552</link>
 <description>Every single piece of marketing content needs to be designed to achieve a goal. That goal should include delivering on the promise your title or associated messaging sets in the mind of your audience. Otherwise it&#039;s just blowing hot air that diminishes prospect interest. Use these tips to make sure your content is doing more than taking up white space on your web pages.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1039552&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 17 Jul 2009 12:00:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/1039552#feedback</comments>
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 <title>FatWire CMS Server Delivers Efficient Manageability</title>
 <link>http://cms.sys-con.com/node/1033204</link>
 <description>FatWire Software today announced that FatWire Content Server, the leading web content management (WCM) solution, was selected by the regional government of Alava, Spain to manage its content online and deliver a web experience that will engage and inform its constituents. &lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1033204&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 13 Jul 2009 12:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1033204</guid>
 <comments>http://cms.sys-con.com/node/1033204#feedback</comments>
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 <title>B2B Prospects in Funnels More Than Pipelines</title>
 <link>http://cms.sys-con.com/node/1031857</link>
 <description>It should come as no surprise that your B2B marketing content and nurturing programs are being tapped to provide value farther across the buying process. In fact, many of you are now tasked with moving prospects to that nirvana called sales readiness—before salespeople ever see them. Because B2B buyers can now push sales activities to whenever they&#039;re ready, your funnel...&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1031857&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 13 Jul 2009 10:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1031857</guid>
 <comments>http://cms.sys-con.com/node/1031857#feedback</comments>
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 <title>Joomla CMS and Its Advantages</title>
 <link>http://cms.sys-con.com/node/1029542</link>
 <description>Why is joomla so popular among web developers? There are various reasons for its popularity depending upon the joomla users. Mainly, as an open source system Joomla is free, Secondly Joomla environment is very flexible which meets the needs of different user accordingly. Thirdly, it can be downloaded from the Internet absolutely free of cost and also, because of its ease-of-use, extensible and accessible environment it so popular.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1029542&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 09 Jul 2009 12:00:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/1029542#feedback</comments>
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 <title>Best Read &quot;Content Marketing Today&quot; Posts</title>
 <link>http://cms.sys-con.com/node/1024388</link>
 <description>Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.
While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fashioned way of doing things.
Here’s the tasty [...]&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1024388&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 04 Jul 2009 20:45:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/1024388#feedback</comments>
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 <title>The Software Publisher is Dead...Long Live the Download!</title>
 <link>http://cms.sys-con.com/node/1018025</link>
 <description>It&#039;s no secret that software has all but disappeared from traditional
retail stores. Over the last few years even the most successful software
publishers have experienced catastrophic performance from &#039;bricks and mortar&#039;
retail.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/1018025&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 29 Jun 2009 08:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/1018025</guid>
 <comments>http://cms.sys-con.com/node/1018025#feedback</comments>
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 <title>Credit Unions Benefit from Comodo Two-Factor Authentication</title>
 <link>http://cms.sys-con.com/node/990729</link>
 <description>Comodo&#039;s solution is easy to install and integrates seamlessly with a credit union&#039;s existing website. After the customer has installed its digital certificate, the online banking process works just the way it did before, minimizing the learning curve.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/990729&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 05 Jun 2009 14:40:33 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/990729</guid>
 <comments>http://cms.sys-con.com/node/990729#feedback</comments>
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 <title>Hope Tech Global Bolsters Chinese Businesses with Western Website Services</title>
 <link>http://cms.sys-con.com/node/989086</link>
 <description>Hope Tech Global, a Western managed Electronic Product Development and China Manufacturing company is hoping to enhance China’s communication and selling ability by upgrading their English website content and design.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/989086&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 05 Jun 2009 14:02:38 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/989086</guid>
 <comments>http://cms.sys-con.com/node/989086#feedback</comments>
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 <title>Software FX Releases Virtual Training Center for SharePoint 2007</title>
 <link>http://cms.sys-con.com/node/961572</link>
 <description>Software FX today released the Virtual Training Center for SharePoint 2007, or VTC for short, a complete series of video training solutions geared to help IT personnel and SharePoint users with their SharePoint training needs.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/961572&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 02 Jun 2009 10:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/961572</guid>
 <comments>http://cms.sys-con.com/node/961572#feedback</comments>
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 <title>Civil War Preservation Trust Launches Integrated Website </title>
 <link>http://cms.sys-con.com/node/983563</link>
 <description>The Civil War Preservation Trust (CWPT) has announced today the introduction of a new website at &lt;a href=&quot;http://www.civilwar.org&quot; title=&quot;www.civilwar.org&quot;&gt;www.civilwar.org&lt;/a&gt; that provides visitors with rich dynamic content and is integrated with the organization’s online marketing, advocacy and fundraising system to provide visitors, volunteers, advocates and donors with a more personal and engaging experience.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/983563&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 01 Jun 2009 08:41:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/983563#feedback</comments>
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 <title>Comodo Digital Signatures Protect Contents of Email Messages</title>
 <link>http://cms.sys-con.com/node/981723</link>
 <description>When emailed documents will be needed later as legal proof, the person producing them needs to be able to swear that they have not been altered. Comodo Secure Email Pro offers a way to protect the contents of an email from alteration in transit.

Email&#039;s ease and utility, which allows internal users, partners and customers to communicate effectively, also puts confidential information in reach of those who want to profit from it. To a moderately skilled person, inside the organization or out, unsecured email is easy to read, impersonate and alter, and is not much different from a postcard written in pencil.
&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/981723&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 29 May 2009 16:30:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/981723#feedback</comments>
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 <title>GHX Launches the Health ConneXion GDSN-Certified Data Pool</title>
 <link>http://cms.sys-con.com/node/980381</link>
 <description>GHX, LLC has launched the GHX Health ConneXion(TM) data pool, a healthcare-focused data pool certified by GS1&#039;s Global Data Synchronization Network (GDSN). In addition to equity member participation, DeKroyft-Metz &amp; Co., a distributor; and University Hospital in Augusta, Ga., are already utilizing the Health ConneXion data pool to publish and subscribe to certified, industry-standard data in the GDSN. Additional trading partners, including The University of Kentucky HealthCare (UK) and Aurora Health Care (Wisconsin), have also signed agreements to use the GHX data pool to participate in the GDSN for their data synchronization needs.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/980381&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 28 May 2009 11:19:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/980381</guid>
 <comments>http://cms.sys-con.com/node/980381#feedback</comments>
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 <title>FrontRange Solutions Announces Updated Partner Program</title>
 <link>http://cms.sys-con.com/node/977942</link>
 <description>FrontRange Solutions has announced that it has updated its global Partner Program by simplifying engagement and introducing deal registration. Jim O’Gara, Vice President Business Alliances, comments on the simplicity of the program by noting “By enabling our partners with a transparent process for deal identification and management, we can focus as a company on ensuring the optimum solution is being provided to the customer.” Further O’Gara commented, &quot;The main objective is to have a mutually beneficial program that gives our partners the sales support, technical support, tools, skills and products required to get out there, represent our respective companies and solutions and make money.&quot; &lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/977942&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 27 May 2009 08:15:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/977942#feedback</comments>
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 <title>click2try Adds XOOPS CMS to Content Management System Offerings</title>
 <link>http://cms.sys-con.com/node/976196</link>
 <description>click2try has announced that it has added XOOPS Dynamic Web CMS version 2.3.3 to its online catalog of virtualized Open Source applications. A Community site, click2try enables users to try applications for free and use by subscription. XOOPS is a Web application platform written in PHP for the MySQL database. Designed with an object-oriented architecture, XOOPS is an ideal tool for developing small or large community Web sites, company intranets, portals, blogs, and other types of Web-based applications. XOOPS, short for eXtensible Object Oriented Portal System, provides a full-featured administration console that makes it easy to manage a site, pages, and user access. Like other modern content management systems, XOOPS offers customizable themes, and a set of user-supplied modules for added functionality.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/976196&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 26 May 2009 08:20:00 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/976196#feedback</comments>
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 <title>New AME Payroll Professional Edition Now Shipping</title>
 <link>http://cms.sys-con.com/node/971554</link>
 <description>AME Software Products, Inc. has announced the availability of AME Payroll (Professional Edition) software through select retailers, entering the channels by an agreement with Global Marketing Partners, Inc. The partnership will distribute AME Professional Edition to resellers in North America through Navarre Corporation, publisher and distributor of physical and digital home entertainment and multimedia products. AME Professional Edition targets tax professionals and small to medium sized businesses, allowing customers to quickly and efficiently complete a payroll cycle - print checks, create direct deposit files and produce federal and state forms.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/971554&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 20 May 2009 13:12:47 EDT</pubDate>
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 <comments>http://cms.sys-con.com/node/971554#feedback</comments>
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 <title>Open Source CMS: Jahia Launches New Enterprise Edition</title>
 <link>http://cms.sys-con.com/node/971424</link>
 <description>Jahia has launched Jahia Enterprise Edition v6 - its latest Web Content Integration Software. The offering hosts an array of new enterprise features on a subscription basis. This enterprise ready product delivers scalability, high availability, and performance, together with support for enterprise stack, server and storage. The Jahia multi-source Web Content Integration strategy and enterprise offerings reach a new level with the Jahia United Content Bus.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/971424&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 20 May 2009 11:19:52 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/971424</guid>
 <comments>http://cms.sys-con.com/node/971424#feedback</comments>
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 <title>Cotendo Hits the Ground Running With Its Content Delivery Applications Suite</title>
 <link>http://cms.sys-con.com/node/970544</link>
 <description>Cotendo has announced that its Content Delivery Service is now the CDN of choice for high-traffic Web sites Conduit and Seeking Alpha. Cotendo&#039;s emphasis on content delivery applications, whole site delivery, performance and real-time control is ideal for mid-market content providers that want advanced functionality to optimize delivery, control expenses, and respond to real-time conditions in delivering popular Web sites to global audiences.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/970544&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 20 May 2009 00:01:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/970544</guid>
 <comments>http://cms.sys-con.com/node/970544#feedback</comments>
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 <title>Bluenog Awarded &#039;Red Herring 100 North America&#039;</title>
 <link>http://cms.sys-con.com/node/968809</link>
 <description>Enterprise Software and Solutions Provider Recognized as Top Technology Company of 2009&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/968809&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 19 May 2009 08:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/968809</guid>
 <comments>http://cms.sys-con.com/node/968809#feedback</comments>
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 <title> Hope Tech Global Launches 3-Tiered IP Protection Approach for Electronic Design</title>
 <link>http://cms.sys-con.com/node/965767</link>
 <description>Offering internal, external and special deluxe measures, Hope Tech Global clients can feel secure that their Intellectual Property is safe and protected. Businesses understand the risks involved when dealing with Intellectual Property in China and so does the experienced Western management team at Hope Tech Global. One of the great advantages of choosing Hope Tech Global is the measures taken when working with their clients&#039; Intellectual Property.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/965767&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 18 May 2009 14:20:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/965767</guid>
 <comments>http://cms.sys-con.com/node/965767#feedback</comments>
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 <title>IBM Records Manager Receives Department of Defense Certification</title>
 <link>http://cms.sys-con.com/node/967191</link>
 <description>IBM has announced that IBM Records Manager v8.5 received U.S. Department of Defense (DoD) 5015.02-STD v3 April 2007 certification. Certification is required for all records management solutions implemented by the DoD, other federal agencies and by many commercial organizations including the National Archives and Records Administration (NARA).  To earn certification, IBM Records Manager demonstrated that it can meet a multitude of mandatory requirements in both classified and unclassified environments.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/967191&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 18 May 2009 10:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/967191</guid>
 <comments>http://cms.sys-con.com/node/967191#feedback</comments>
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 <title>Oracle WebCenter Suite &amp; Universal Content Management Help Wind River</title>
 <link>http://cms.sys-con.com/node/966551</link>
 <description>Wind River, the global leader in Device Software Optimization, is using Oracle(R) WebCenter Suite, Oracle Universal Content Management, and Oracle E-Business Suite to improve customer service while helping to build valuable long-term relationships with its customers.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/966551&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 18 May 2009 08:01:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/966551</guid>
 <comments>http://cms.sys-con.com/node/966551#feedback</comments>
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 <title>Open Text to Acquire Vignette</title>
 <link>http://cms.sys-con.com/node/951193</link>
 <description>Open Text(TM) Corporation (NASDAQ:OTEX) (TSX: OTC), a global leader in Enterprise Content Management (ECM) software, and Vignette Corporation (NASDAQ:VIGN), the company that the world&#039;s leading brands rely on for innovative and dynamic web experiences, today announced that they have entered into a definitive agreement pursuant to which Vignette will become a wholly owned subsidiary of Open Text.&lt;p&gt;&lt;a href=&quot;http://cms.sys-con.com/node/951193&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 06 May 2009 09:01:00 EDT</pubDate>
 <guid isPermaLink="true">http://cms.sys-con.com/node/951193</guid>
 <comments>http://cms.sys-con.com/node/951193#feedback</comments>
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