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Intertainment's itiBiti Goes Mobile

itiBiti DESKTOP SOCIAL MEDIA APPLICATION TO INTEGRATE WITH MOBILE SMARTPHONES

TORONTO, CANADA -- (Marketwire) -- 09/16/09 -- Intertainment Media Inc. ("Intertainment" or the "Corporation") (TSX VENTURE: INT) today announced that its wholly owned subsidiary, Itibiti Systems Inc. will be expanding its next generation social media application, itiBiti, to the mobile smartphone communications sector. ItiBiti Mobile will provide key features of the itiBiti desktop platform along with a suite of innovative, portable applications, increasing the engagement and value experience for consumers, while driving mobile branding, loyalty and revenues for itiBiti and its major brand clients.

Both key partner and platform line-up details for calendar 2010 will be rolled out beginning October 2009.

Today's announcement signals an important, new opportunity for brand clients to engage consumers instantly - combining the power of the mobile smartphone with the immediacy of itiBiti on the desktop.

In addition to increased content portability and advertising opportunities, itiBiti Mobile will provide a host of proprietary applications for current and next generation smartphones by leading manufacturers and operating system providers.

"As itiBiti moves forward in its launch programs, we are excited to be expanding our platform, and providing additional layers of service," said David Lucatch, President - Itibiti Systems Inc. / CEO - Intertainment Media Inc. "itiBiti Mobile will provide seamless integration of the best features of itiBiti, allowing users to connect with brands, no matter where they are, while allowing our major brand and technology partners to monetize usage instantly via online and mobile revenue initiatives."

Invited as a featured speaker at Mobile Innovation Week '09, currently taking place in Toronto, Canada, Lucatch will profile details of the itiBiti Mobile offering for a dynamic group of leading vendors, technology experts, thought leaders and entrepreneurs from around the world. For details on the Wed. September 16th session, visit www.mobilebiz.ca.

As itiBiti continues its expanded rollout to the second of three phases, it will include a wider scope of registration to the general public and co-marketing programs. In the near term, itiBiti will continue to increase user scalability and expand its branded marketing program.

About Itibiti Systems Inc. - www.itibiti.com

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti, to all of Omnicom Media Group clients worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Itibiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their brand engagement experience with their mobile smartphone.

About Intertainment - www.intertainmentmedia.com

Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital, No Good TV, View2gether Inc., Itibiti Systems Inc., and Magnum Fine Commercial Printing Limited. Headquartered in Richmond Hill, Ontario, Canada Intertainment Media Inc. is listed on the Toronto Venture Exchange with the symbol "INT".

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

Contacts:
Corporate Inquiries:
Intertainment Media Inc.
David Lucatch, CEO
905-763-3510

Investor Communications:
Buchalter Consulting
1-866-631-6537
[email protected]

Online Investor Relations Hub:
AGORACOM
[email protected]
www.agoracom.com/IR/intertainment

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