| By Kevin Benedict | Article Rating: |
|
| November 6, 2009 11:30 AM EST | Reads: |
1,163 |
For many years I have developed and managed marketing campaigns for mobile software companies. I ran seminars, Pay Per Click campaigns, white paper distributions, email blasts, webinars, Web 2.0 strategies etc. As a result, I am very interested in seeing which mobile software companies advertise online. It costs money to place an ad on websites, blogs and on search pages. Many companies simply don't have the money to advertise these days.
You can learn a lot about a company by seeing where they advertise. The economy has been tough. Many mobile software companies are struggling, but some continue aggressive online advertising campaigns and you see them placing their advertisements online. This reflects on their financial condition, funding, Web 2.0 marketing skills and ability to execute on a strategic plan.
Many mobile software companies pick certain topics where they want their online advertisements to appear. It is interesting to look at articles about different mobile technologies and see who is advertising. Field services topics are likely to show different advertisements for mobile software companies than the words mobile sales force automation or mobile inspection software. This can also tell you a lot about a mobile software company. Where is their marketing budget going? Usually, companies will back their priorities with budget.
If you are considering purchasing software from a mobile software company, then it might be worthwhile learning where they are spending their marketing budget.
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Published November 6, 2009 Reads 1,163
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More Stories By Kevin Benedict
Kevin Benedict is an independent mobility consultant, Wireless Industry Analyst and Web 2.0 marketing expert. He has over 21 years of experience in the enterprise applications market with specialties in enterprise mobility and Web 2.0 marketing strateiges and SAP. He was the recent recipient of two 2009 Top Contributor Awards by SAP in the categories of Mobile Infrastructure and NetWeaver Platform.
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