BOSTON, MA -- (Marketwire) -- 11/10/09 -- ProMera health, developer of CON-CRET, the world's first and only pure and concentrated creatine hydrochloride, has joined Muscle & Fitness Magazine in their recently released online M&F Raw video series as the first exclusive sponsor of multiple pre-roll commercials, with the first video up on the site as of November 9, 2009. In addition to being promoted in a series of commercials, CON-CRET will have full ownership of the Raw landing page, including advertisements and page background. This unique partnership provides Muscle & Fitness with a solid sponsor that complements the publication's main objectives to provide viewers with top level guidance on fitness and nutrition, while also lending visibility for CON-CRET into the one million total views of the video series since its inception on June 15, with a rapidly growing fan base for one of the leading publications in the industry.

"We chose CON-CRET to be our premiere sponsor because it's essential that we align ourselves with a company and product that the publication feels good about," said Mike McErlane of Muscle & Fitness. "As M&F is focusing more and more on offering leading edge information based on scientific facts and real results, we owe it to our fan base to only promote products that really work, and are backed with veritable studies and testing such as CON-CRET."

The M&F Raw video series was created about four months ago to help educate viewers on fitness and nutrition, adding a special touch, a "raw" look and feel as though you are physically present with the publication's Senior Science Editor Jim Stoppani as your own personal trainer and nutritionist at your desktop. Stoppani takes online viewers into his home, on the road, and in the gym giving them useful tips, workouts, nutrition, and supplement advice. Its real, raw information brought to users in a true way as if he were speaking to each viewer face to face.

"We are very excited about this opportunity to work with Muscle & Fitness Magazine as they embark on the ever so popular trend of social media and video interaction, and we're thrilled that they selected CON-CRET to be the official sponsor," said John Lewis, co-founder of ProMera health. "M&F Raw offers us a great venue for what we are trying to achieve with CON-CRET, to educate the fitness world on a new creatine molecule that breaks the mold of previous creatine blends, by offering a first time micro-dosed (only 1/4 tsp is needed for every 100 lbs of body weight) product that delivers amazing results in potency (proven to be 60% more soluble than other creatines) as well as strength, endurance and muscle recovery with absolutely no side effects!"

CON-CRET, the world's first and only pure concentrated creatine hydrochloride, is now being offered in two new sizes, 48 and 24 servings. The product is available in both powder form and convenient capsules. Both offer the same superior potency.

About ProMera health

ProMera health, LLC, was formed with one idea in mind: To develop and deliver the finest products available in the sports nutrition and wellness markets. ProMera health derives its name from the Latin word promereo, which means "to deserve or merit." Our founders and our colleagues believe that everyone deserves a healthy life; as such ProMera health strives to develop products that positively impact the performance and wellness of its customers.

CON-CRET, a pure concentrated creatine hydrochloride, is processed according to cGMP (current good manufacturing processes) as if it were regulated by the Food & Drug Administration. While such guidelines are not currently required, CON-CRET is achieving these high standards as a normal business practice. Learn more about how CON-CRET works and the creatine plasma uptake study at http://www.con-cret.com.