|By Business Wire||
|December 1, 2009 04:29 AM EST||
Convio, Inc. estimates that US online giving to nonprofit organization will be more than $4 billion during the holiday season of 2009 as more than 111 million say they plan to give via the Internet this year. The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio, reveals that in the US more than 63% of online consumers plan to use the Internet to donate to charities of their choice during the upcoming holiday season, up from 51% in 2008. More than 175 million adults in the US are using the Internet. Nearly 6 out of 10 people surveyed plan to give the same amount or more, while the current state of the economy will lead 23 percent to give less to charity this holiday season. A full 20 percent are still undecided about the size of their gifts as we enter the final four weeks of the holiday giving season. While 65 percent of the survey respondents have delayed spending on non-essential consumer products this season, their support for charities remains high.
“Despite the difficult economy, American consumers will be going online in record numbers to support charitable causes in the final four weeks of the year,” said Gene Austin, CEO, Convio. “As we enter the critical holiday giving season, charities that have focused on their online fundraising and marketing programs stand to benefit from the changing demographics and behaviors of today’s consumer. The Internet provides a cost-effective and efficient channel to engage consumers and allow a charity’s most ardent supporters to help tell the story. While online giving totals are less than traditional channels, the real growth in online giving and the research continues to show that nonprofits that have invested in technology for online engagement will fare better this holiday season than their counterparts who are late to the online world.”
Other survey highlights show that:
“Regardless of the size of the gift or the final method of payment consumers are going to charity website and using technology to learn about and engage with charities,” added Austin. “With consumer dollars being tight and the competition for donations growing, online marketing and fundraising continues to grow in importance for donors and organizations alike. It is clear that online giving has joined traditional channels as mission-critical part of the giving mix and successful organizations are investing accordingly in their online relationships. If it is difficult for donors or prospects to find information and give to your organization online consumers will find an alternative."
Convio commissioned Forrester’s Technographics® to add questions about online support for nonprofit organizations to their omnibus online consumer research study. The study was fielded from October 2009 to November 2009.
Based on the survey, results from the Convio client community and reported historic results from other industry studies, Convio analysts are able to estimate that those consumers will donate more than $4 billion online during the holiday season (November 1 through December 31, 2009). As a result, nonprofits need to make sure that their efforts to attract supporters via their website and other electronic communication mediums are inspiring, engaging and move people to support their organization.
To help nonprofits engage online consumers in the final four weeks of the year, Convio has produced a free guide to last minute engagement. The guide covers tips for website optimization, email marketing and tapping the influence of family and friends through social media and email. The guide is available at: http://www.convio.com/holiday-giving.
It’s not too late
The post-Thanksgiving period is not just the biggest shopping season it is also traditionally the period where Americans are most generous in their giving. While having a well-thought out plan that an organization is already executing is the best way to achieve year-end success, there are last minute steps nonprofits can take to capture their fair share of the holiday giving pie.
“When you look at what consumers are saying, nonprofits need to make sure that their website is optimized to tell their story, explain why giving is important, make sure the user experience matches consumer needs, then make giving easy and secure,” explained Austin. “By making every email count and incorporating compelling content the nonprofit can also reach and engage people in support of their organization. Finally, empower your supporters. Word of mouth, through both traditional face-to-face engagement and online has a powerful influence on the actions consumers take. Providing eCards, enabling supporters to personally raise funds and share their support through their social media networks can extent the charities reach and the number of consumers willing to support them.”
Holiday giving priorities
For the US consumer, helping other people through human and social services organizations such as food banks and homeless shelters will be the top priority during this holiday season with 37 percent of the people expecting to support that type of organization. Thirty-six (36) percent of consumers will support faith-based organizations and/or disease and health service organizations. One out of four consumers also cited animal welfare organizations as expected recipients, with 26 percent planning to direct charity dollars to those organizations. Forty (40) percent of women planned to give to a human or social service compared to 34 percent of men. Men lean toward Faith-based and Disease and Health Services organizations at 36 percent respectively (36 percent of women also reported they would support these types of organizations.)
Who is giving
Men and women plan to donate at virtually the same level, with 64 percent of men and 63 percent of women saying they plan to donate this season. Of the men and women who plan to donate, 62 percent of men plan to give the same or more, compared to 53 percent of women. Twenty-three (23) percent of the women plan to donate, but have not determined the amount as compared to just 16 percent of the men. Most likely to donate online are Young Boomers (44-53) and Gen Xers (30-43) at 66 and 65 percent respectively. Somewhat surprising to many is that 59 percent of Older Boomers (54-64) and 60 percent of Seniors (65+) also report that they plan to give online. Those with incomes of $100k+ (78 percent) plan to be the most generous online this holiday season.
The most useful online tools for making giving decisions
The charity’s web site is the most useful tool among those who plan to donate online this holiday season with 44 percent saying the website influences their gift regardless whether the gift is made online or offline. This was followed by word-of-mouth (40 percent), postal mail (28 percent), email (27 percent) and email from a family or friend (23 percent). Charity evaluator sites also play a role for 10 percent of online adults in their decision making process.
“Nonprofit organizations make up a significant part of the US economy,” explained Austin, "We believe it is import to provide this kind of insight to the nonprofit community as well as ideas on how the Internet, email marketing, websites and multichannel marketing and promotions can help them engage supporters and raise money. With the current economic situation, helping nonprofits understand the habits and behaviors of online consumers so that they can better engage in relationships is more important than ever."
Convio is passionate about helping nonprofit organizations use software and services to fulfill their missions. The company is the leading provider of online marketing, fundraising, advocacy and constituent relationship management software and services to nonprofit organizations. The company’s online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, and its database system, Convio Common Ground™ CRM, helps organizations efficiently track and manage all interactions with supporters. All products are delivered through the Software-as-a-Service (SaaS) model and are backed by a portfolio of best-in-class consulting and support services and a network of partners who provide value-added services and applications focused on the unique needs of nonprofit organizations.
Nonprofit organizations used Convio to process $777 million in online donations during 2008 — a 72 percent increase over 2007. Convio clients sent more than 3.1 billion emails to constituents during that period with an industry leading deliverability rate in excess of 95 percent. Charities of all types used Convio to power more than 3,500 web domains as well as complete 44 million advocacy calls to action.
For more information, please visit www.convio.com.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 28, 2016 07:30 PM EDT Reads: 405
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jun. 28, 2016 07:15 PM EDT Reads: 342
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jun. 28, 2016 06:30 PM EDT Reads: 357
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 28, 2016 04:30 PM EDT Reads: 911
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 28, 2016 02:00 PM EDT Reads: 1,150
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 28, 2016 01:00 PM EDT Reads: 836
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 28, 2016 12:45 PM EDT Reads: 970
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 28, 2016 12:00 PM EDT Reads: 1,179
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jun. 28, 2016 10:30 AM EDT Reads: 536
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jun. 28, 2016 10:00 AM EDT Reads: 473
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
Jun. 28, 2016 10:00 AM EDT Reads: 430
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Jun. 28, 2016 09:45 AM EDT Reads: 462
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 28, 2016 09:30 AM EDT Reads: 1,311
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 28, 2016 08:30 AM EDT Reads: 1,241
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jun. 28, 2016 08:00 AM EDT Reads: 498
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 28, 2016 08:00 AM EDT Reads: 1,364
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 26, 2016 05:00 PM EDT Reads: 1,358
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 26, 2016 05:00 PM EDT Reads: 1,271
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 26, 2016 04:00 PM EDT Reads: 1,323
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 26, 2016 04:00 PM EDT Reads: 1,408