Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

News Feed Item

Online Holiday Giving to Exceed $4 Billion; Despite Economy More Consumers Plan to Give Online in ‘09 than ‘08

Convio, Inc. estimates that US online giving to nonprofit organization will be more than $4 billion during the holiday season of 2009 as more than 111 million say they plan to give via the Internet this year. The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio, reveals that in the US more than 63% of online consumers plan to use the Internet to donate to charities of their choice during the upcoming holiday season, up from 51% in 2008. More than 175 million adults in the US are using the Internet. Nearly 6 out of 10 people surveyed plan to give the same amount or more, while the current state of the economy will lead 23 percent to give less to charity this holiday season. A full 20 percent are still undecided about the size of their gifts as we enter the final four weeks of the holiday giving season. While 65 percent of the survey respondents have delayed spending on non-essential consumer products this season, their support for charities remains high.

“Despite the difficult economy, American consumers will be going online in record numbers to support charitable causes in the final four weeks of the year,” said Gene Austin, CEO, Convio. “As we enter the critical holiday giving season, charities that have focused on their online fundraising and marketing programs stand to benefit from the changing demographics and behaviors of today’s consumer. The Internet provides a cost-effective and efficient channel to engage consumers and allow a charity’s most ardent supporters to help tell the story. While online giving totals are less than traditional channels, the real growth in online giving and the research continues to show that nonprofits that have invested in technology for online engagement will fare better this holiday season than their counterparts who are late to the online world.”

Other survey highlights show that:

  • Charity websites have the biggest influence on the online consumer’s donation decision (44 percent), followed by “word of mouth” (40 percent);
  • Email and direct mail from the organization have virtually the same amount of influence on the decision to give at 27 percent and 28 percent respectively;
  • For nearly 25 percent of the respondents what family and friends say on social media and in personal emails influences the charities they support;
  • More than half of those surveyed 56 percent think nonprofits have made it easier to donate online, while less than half (46 percent) think that charity websites make it easy to find the information they need to make a giving decision;
  • When it comes to taking action 39 percent of online consumers report making an online donation after visiting a charity site, while more than half shared their email address, registered for an enewsletter or otherwise opened the door to a relationship with the nonprofit, and
  • In addition to their online preference, today’s online consumer gives through a multitude of channels as 61 percent report mailing a check (most, after checking the website), 38 percent gave at an event, 17 percent used the Internet to sponsor a friend or family member in a run, walk or ride, while 16 percent responded to a phone call in addition to their personal online giving.

“Regardless of the size of the gift or the final method of payment consumers are going to charity website and using technology to learn about and engage with charities,” added Austin. “With consumer dollars being tight and the competition for donations growing, online marketing and fundraising continues to grow in importance for donors and organizations alike. It is clear that online giving has joined traditional channels as mission-critical part of the giving mix and successful organizations are investing accordingly in their online relationships. If it is difficult for donors or prospects to find information and give to your organization online consumers will find an alternative."

Convio commissioned Forrester’s Technographics® to add questions about online support for nonprofit organizations to their omnibus online consumer research study. The study was fielded from October 2009 to November 2009.

Based on the survey, results from the Convio client community and reported historic results from other industry studies, Convio analysts are able to estimate that those consumers will donate more than $4 billion online during the holiday season (November 1 through December 31, 2009). As a result, nonprofits need to make sure that their efforts to attract supporters via their website and other electronic communication mediums are inspiring, engaging and move people to support their organization.

To help nonprofits engage online consumers in the final four weeks of the year, Convio has produced a free guide to last minute engagement. The guide covers tips for website optimization, email marketing and tapping the influence of family and friends through social media and email. The guide is available at: http://www.convio.com/holiday-giving.

It’s not too late

The post-Thanksgiving period is not just the biggest shopping season it is also traditionally the period where Americans are most generous in their giving. While having a well-thought out plan that an organization is already executing is the best way to achieve year-end success, there are last minute steps nonprofits can take to capture their fair share of the holiday giving pie.

“When you look at what consumers are saying, nonprofits need to make sure that their website is optimized to tell their story, explain why giving is important, make sure the user experience matches consumer needs, then make giving easy and secure,” explained Austin. “By making every email count and incorporating compelling content the nonprofit can also reach and engage people in support of their organization. Finally, empower your supporters. Word of mouth, through both traditional face-to-face engagement and online has a powerful influence on the actions consumers take. Providing eCards, enabling supporters to personally raise funds and share their support through their social media networks can extent the charities reach and the number of consumers willing to support them.”

Holiday giving priorities

For the US consumer, helping other people through human and social services organizations such as food banks and homeless shelters will be the top priority during this holiday season with 37 percent of the people expecting to support that type of organization. Thirty-six (36) percent of consumers will support faith-based organizations and/or disease and health service organizations. One out of four consumers also cited animal welfare organizations as expected recipients, with 26 percent planning to direct charity dollars to those organizations. Forty (40) percent of women planned to give to a human or social service compared to 34 percent of men. Men lean toward Faith-based and Disease and Health Services organizations at 36 percent respectively (36 percent of women also reported they would support these types of organizations.)

Who is giving

Men and women plan to donate at virtually the same level, with 64 percent of men and 63 percent of women saying they plan to donate this season. Of the men and women who plan to donate, 62 percent of men plan to give the same or more, compared to 53 percent of women. Twenty-three (23) percent of the women plan to donate, but have not determined the amount as compared to just 16 percent of the men. Most likely to donate online are Young Boomers (44-53) and Gen Xers (30-43) at 66 and 65 percent respectively. Somewhat surprising to many is that 59 percent of Older Boomers (54-64) and 60 percent of Seniors (65+) also report that they plan to give online. Those with incomes of $100k+ (78 percent) plan to be the most generous online this holiday season.

The most useful online tools for making giving decisions

The charity’s web site is the most useful tool among those who plan to donate online this holiday season with 44 percent saying the website influences their gift regardless whether the gift is made online or offline. This was followed by word-of-mouth (40 percent), postal mail (28 percent), email (27 percent) and email from a family or friend (23 percent). Charity evaluator sites also play a role for 10 percent of online adults in their decision making process.

“Nonprofit organizations make up a significant part of the US economy,” explained Austin, "We believe it is import to provide this kind of insight to the nonprofit community as well as ideas on how the Internet, email marketing, websites and multichannel marketing and promotions can help them engage supporters and raise money. With the current economic situation, helping nonprofits understand the habits and behaviors of online consumers so that they can better engage in relationships is more important than ever."

About Convio

Convio is passionate about helping nonprofit organizations use software and services to fulfill their missions. The company is the leading provider of online marketing, fundraising, advocacy and constituent relationship management software and services to nonprofit organizations. The company’s online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, and its database system, Convio Common Ground™ CRM, helps organizations efficiently track and manage all interactions with supporters. All products are delivered through the Software-as-a-Service (SaaS) model and are backed by a portfolio of best-in-class consulting and support services and a network of partners who provide value-added services and applications focused on the unique needs of nonprofit organizations.

Nonprofit organizations used Convio to process $777 million in online donations during 2008 — a 72 percent increase over 2007. Convio clients sent more than 3.1 billion emails to constituents during that period with an industry leading deliverability rate in excess of 95 percent. Charities of all types used Convio to power more than 3,500 web domains as well as complete 44 million advocacy calls to action.

For more information, please visit www.convio.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...