Welcome!

CMS Authors: Harry Trott, Xenia von Wedel, Carmen Gonzalez, Shelly Palmer, PR.com Newswire

News Feed Item

Online Holiday Giving to Exceed $4 Billion; Despite Economy More Consumers Plan to Give Online in ‘09 than ‘08

Convio, Inc. estimates that US online giving to nonprofit organization will be more than $4 billion during the holiday season of 2009 as more than 111 million say they plan to give via the Internet this year. The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio, reveals that in the US more than 63% of online consumers plan to use the Internet to donate to charities of their choice during the upcoming holiday season, up from 51% in 2008. More than 175 million adults in the US are using the Internet. Nearly 6 out of 10 people surveyed plan to give the same amount or more, while the current state of the economy will lead 23 percent to give less to charity this holiday season. A full 20 percent are still undecided about the size of their gifts as we enter the final four weeks of the holiday giving season. While 65 percent of the survey respondents have delayed spending on non-essential consumer products this season, their support for charities remains high.

“Despite the difficult economy, American consumers will be going online in record numbers to support charitable causes in the final four weeks of the year,” said Gene Austin, CEO, Convio. “As we enter the critical holiday giving season, charities that have focused on their online fundraising and marketing programs stand to benefit from the changing demographics and behaviors of today’s consumer. The Internet provides a cost-effective and efficient channel to engage consumers and allow a charity’s most ardent supporters to help tell the story. While online giving totals are less than traditional channels, the real growth in online giving and the research continues to show that nonprofits that have invested in technology for online engagement will fare better this holiday season than their counterparts who are late to the online world.”

Other survey highlights show that:

  • Charity websites have the biggest influence on the online consumer’s donation decision (44 percent), followed by “word of mouth” (40 percent);
  • Email and direct mail from the organization have virtually the same amount of influence on the decision to give at 27 percent and 28 percent respectively;
  • For nearly 25 percent of the respondents what family and friends say on social media and in personal emails influences the charities they support;
  • More than half of those surveyed 56 percent think nonprofits have made it easier to donate online, while less than half (46 percent) think that charity websites make it easy to find the information they need to make a giving decision;
  • When it comes to taking action 39 percent of online consumers report making an online donation after visiting a charity site, while more than half shared their email address, registered for an enewsletter or otherwise opened the door to a relationship with the nonprofit, and
  • In addition to their online preference, today’s online consumer gives through a multitude of channels as 61 percent report mailing a check (most, after checking the website), 38 percent gave at an event, 17 percent used the Internet to sponsor a friend or family member in a run, walk or ride, while 16 percent responded to a phone call in addition to their personal online giving.

“Regardless of the size of the gift or the final method of payment consumers are going to charity website and using technology to learn about and engage with charities,” added Austin. “With consumer dollars being tight and the competition for donations growing, online marketing and fundraising continues to grow in importance for donors and organizations alike. It is clear that online giving has joined traditional channels as mission-critical part of the giving mix and successful organizations are investing accordingly in their online relationships. If it is difficult for donors or prospects to find information and give to your organization online consumers will find an alternative."

Convio commissioned Forrester’s Technographics® to add questions about online support for nonprofit organizations to their omnibus online consumer research study. The study was fielded from October 2009 to November 2009.

Based on the survey, results from the Convio client community and reported historic results from other industry studies, Convio analysts are able to estimate that those consumers will donate more than $4 billion online during the holiday season (November 1 through December 31, 2009). As a result, nonprofits need to make sure that their efforts to attract supporters via their website and other electronic communication mediums are inspiring, engaging and move people to support their organization.

To help nonprofits engage online consumers in the final four weeks of the year, Convio has produced a free guide to last minute engagement. The guide covers tips for website optimization, email marketing and tapping the influence of family and friends through social media and email. The guide is available at: http://www.convio.com/holiday-giving.

It’s not too late

The post-Thanksgiving period is not just the biggest shopping season it is also traditionally the period where Americans are most generous in their giving. While having a well-thought out plan that an organization is already executing is the best way to achieve year-end success, there are last minute steps nonprofits can take to capture their fair share of the holiday giving pie.

“When you look at what consumers are saying, nonprofits need to make sure that their website is optimized to tell their story, explain why giving is important, make sure the user experience matches consumer needs, then make giving easy and secure,” explained Austin. “By making every email count and incorporating compelling content the nonprofit can also reach and engage people in support of their organization. Finally, empower your supporters. Word of mouth, through both traditional face-to-face engagement and online has a powerful influence on the actions consumers take. Providing eCards, enabling supporters to personally raise funds and share their support through their social media networks can extent the charities reach and the number of consumers willing to support them.”

Holiday giving priorities

For the US consumer, helping other people through human and social services organizations such as food banks and homeless shelters will be the top priority during this holiday season with 37 percent of the people expecting to support that type of organization. Thirty-six (36) percent of consumers will support faith-based organizations and/or disease and health service organizations. One out of four consumers also cited animal welfare organizations as expected recipients, with 26 percent planning to direct charity dollars to those organizations. Forty (40) percent of women planned to give to a human or social service compared to 34 percent of men. Men lean toward Faith-based and Disease and Health Services organizations at 36 percent respectively (36 percent of women also reported they would support these types of organizations.)

Who is giving

Men and women plan to donate at virtually the same level, with 64 percent of men and 63 percent of women saying they plan to donate this season. Of the men and women who plan to donate, 62 percent of men plan to give the same or more, compared to 53 percent of women. Twenty-three (23) percent of the women plan to donate, but have not determined the amount as compared to just 16 percent of the men. Most likely to donate online are Young Boomers (44-53) and Gen Xers (30-43) at 66 and 65 percent respectively. Somewhat surprising to many is that 59 percent of Older Boomers (54-64) and 60 percent of Seniors (65+) also report that they plan to give online. Those with incomes of $100k+ (78 percent) plan to be the most generous online this holiday season.

The most useful online tools for making giving decisions

The charity’s web site is the most useful tool among those who plan to donate online this holiday season with 44 percent saying the website influences their gift regardless whether the gift is made online or offline. This was followed by word-of-mouth (40 percent), postal mail (28 percent), email (27 percent) and email from a family or friend (23 percent). Charity evaluator sites also play a role for 10 percent of online adults in their decision making process.

“Nonprofit organizations make up a significant part of the US economy,” explained Austin, "We believe it is import to provide this kind of insight to the nonprofit community as well as ideas on how the Internet, email marketing, websites and multichannel marketing and promotions can help them engage supporters and raise money. With the current economic situation, helping nonprofits understand the habits and behaviors of online consumers so that they can better engage in relationships is more important than ever."

About Convio

Convio is passionate about helping nonprofit organizations use software and services to fulfill their missions. The company is the leading provider of online marketing, fundraising, advocacy and constituent relationship management software and services to nonprofit organizations. The company’s online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, and its database system, Convio Common Ground™ CRM, helps organizations efficiently track and manage all interactions with supporters. All products are delivered through the Software-as-a-Service (SaaS) model and are backed by a portfolio of best-in-class consulting and support services and a network of partners who provide value-added services and applications focused on the unique needs of nonprofit organizations.

Nonprofit organizations used Convio to process $777 million in online donations during 2008 — a 72 percent increase over 2007. Convio clients sent more than 3.1 billion emails to constituents during that period with an industry leading deliverability rate in excess of 95 percent. Charities of all types used Convio to power more than 3,500 web domains as well as complete 44 million advocacy calls to action.

For more information, please visit www.convio.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...