|By Carmen Gonzalez||
|January 24, 2010 06:00 PM EST||
Continuing its robust growth throughout the global recession, content marketing spending is again slated to grow in 2010, according to the annual Junta42 content marketing survey.
The majority of marketing professionals polled in the survey plan to increase their spending on content marketing initiatives in 2010 and are planning to allocate an all-time high of 33% of their overall budget to such efforts.
Only 7% of participants predicted they would spend less this year than in 2009.
According to the survey conducted by Junta42, the leading content marketing vendor-matching service, 59% of marketing professionals surveyed plan to increase their spending on content marketing initiatives. This compares to previous years when 56% (2009) and 42% (2008) of participants were predicting an upturn in their content marketing spending.
As a percentage of overall budgets, marketers are increasing their content marketing spending 11%, which equates to 33% of the total marketing budget, up from 29% in 2008.
Smaller companies spend more than twice that of larger companies as a percentage of their overall marketing budgets on content initiatives, investing approximately 40% on content projects. Larger companies (more than 100 employees) allocate an average of 18% of their overall budget to content marketing.
Marketers are still keenly interested in tapping the potential of social networking sites to get compelling information to potential customers. Nearly 3/4 of survey participants are leveraging their content through social media channels such as Twitter and Facebook. In addition, 6 in 10 marketers surveyed use both blogs and eNewsletters to communicate with customers.
Perhaps most striking is the increase in marketing professionals who feel they "need to know" more about mobile content solutions, rising 63% over 2009.
The research included over 250 marketing professionals.
For more, download a complimentary copy of the Junta42 2010 here.
Ulitzer Live! New-Media Conference & Expo
The first "Ulitzer New-Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford.
Ulitzer Live! New-Media Conference & Expo will debut on June 14, 2010, in New York City and a world-class Ulitzer faculty will analyze the new-media revolution, including content marketing strategies, social CRM, enterprise social media, personal branding, advertising, marketing and public relations on new-media, and other emerging topics of the new-media revolution. Ulitzer Live! 2010 West event will take place on December 6, 2010, in San Jose, California.
The call for papers for both events are now open. (Contact events (@) sys-con.com with questions and comments.)
Ulitzer is the first "new-media" platform in the world that revolutionizes how we will create, deliver, and consume content on the Web.
Ulitzer authors can get started with their first article in a few minutes and may start a new "topic" on any subject or write a story and post it both to their Ulitzer author page and to any existing Ulitzer topic.
The network effect of people using Ulitzer to communicate and collaboratively produce and categorize content is disruptive, bypassing traditional media and middlemen.
Topics published on Ulitzer range from Greek Isles in the Summer to New-Media via Personal Branding and Marketing & Sales.
Ulitzer, Inc. owns more than 400 established and well-known content websites including www.sys-con.com.
Detailed information on how to become a Ulitzer author can be obtained here.
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