DALLAS, March 18 /PRNewswire/ -- The master schedule of presentations and times for sessions of the Hispanic PR & Social Marketing Conference, May 10-12 in Dallas was released today. The conference is being co-presented by the Hispanic Public Relations Association (www.HPRA-USA.org) and the Hispanic PR Blog (www.HispanicPRBlog.com).

To view the full schedule of what is considered the most comprehensive professional development boot camp ever assembled for marketers in the Hispanic public relations and social marketing field, click MASTER CONFERENCE SCHEDULE (Updated version March 18, '10) http://www.hispanicprblog.com/wp- content/uploads/2010/03/MASTER-CONFERENCE-SCHEDULE-Updated-version-March-18- 101.htm . For all of the most updated conference information be sure to bookmark www.HispanicPRConference.com.

Conference highlights include:

-- 22 sessions, keynote presentations and panels razor-focused on best practices in Hispanic public relations and social marketing. Tens sessions focus on marketing to Hispanics through social networking strategies and five on marketing to new generation Latinos. Two sessions focus on how corporations and other organizations can be more effective in the field of diversity.

-- More than 60 speakers spanning the corporate, government, non profit and agency worlds of Hispanic public relations and social media.

-- A stellar exhibition area featuring companies and services that are relevant to communicators in the fields of Hispanic marketing and PR.

-- The conference is being sponsored by Southwest Airlines, McDonalds, Fleishman, Ketchum, VPE Public Relations, the Jeffrey Group, the Kellogg Foundation, RL Public Relations, Telenoticias, Hispanic Communications Network, PR Newswire, Cision and the Dallas Convention and Visitors Bureau.

Conference sponsorship information is available by contacting show director Ray Bianchi at rbianchi@hispanicprblog.com, calling (305) 600-4878 or visiting our web site at www.HispanicPRConference.com. To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR.

CONFERENCE ADVISORY BOARD

The 2010 agenda of this first annual convention has been organized by a national advisory board consisting of: Cruz Flores (Qwest Communications), Olga Romero (Southwest Airlines); Cristina Alfaro (McDonald's); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Monica Talan (Univision); John Echeveste (VPE Public Relations); Romina Bongiovanni (Edelman Multicultural); Bernadette Morris (Black PR Wire); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations); Deborah Charnes (Bromley) and Eric Baca (Latino Leaders Magazine).

ABOUT THE HISPANIC PUBLIC RELATIONS ASSOCIATION (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

ABOUT THE HISPANIC PR BLOG

Founded by Multicultural PR veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) is the PR industry's premier source for news and views focused on Hispanic PR and social marketing. The blog and its accompanying daily newsletter Hispanicize feature columns, stories, white papers, job postings, calendar events and more.

    Contact:

    Hispanic Public Relations Association
    John Echeveste, 626-403-3200, ext. 212
    email: john@vpepr.com

    or

    Lourdes Rodriguez
    tel: 626-403-3200, ext. 211
    Email: lourdes@vpepr.com

    or

    Angela Sustaita-Ruiz
    Hispanic PR Blog
    tel: 305.321.5002
    hispanicprblog@gmail.com

SOURCE Hispanic Public Relations Association