Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Related Topics: CMS

CMS: Blog Feed Post

Why Apple Passing Microsoft is Important to YOU

What Can YOU Learn for Your Business from Apple’s Stunning Results?

 

The tech world and the financial world are all buzzing today about the same event: Apple’s market cap passed Microsoft’s yesterday.

(Market cap is the sum when you take the price of a share of your stock times the number of outstanding shares. So, while Microsoft has higher revenue and more cash in the bank, investors are more optimistic about Apple’s future and profitability — meaning their shares are valued higher. Yesterday, Apple’s valuation made it the USA’s second biggest company in terms of market cap, after ExxonMobil.)

What can YOU learn for your business from Apple’s stunning results? Many things — but, let’s start with two:

1) Simplify and focus
2) Connect with emotion

Make a list of Apple’s product line. Didn’t take long did it? If you don’t know, go to Apple.com — it’s all on one page. Now, do the same with Microsoft. My guess is you can WORK for Microsoft and not be able to develop a complete list. Is there a lesson here? Perhaps…

What if Microsoft would say…”We’re Windows…Office…XBox”…and get rid of everything else? Would the problems associated with Vista have happened if they also weren’t worrying about Zune? Do you really want to spend time on “World Wide Telescope” when you ought to be getting Windows Mobile right?

Just because something could be cool to do…or, even profitable to do…does not mean YOU should do it! If it moves you in so many directions you lose control, ultimately it can diffuse everything…which leads to a focused competitor stealing your crown.

Second…when I was using Macs at the time people were making fun of me, and telling me to get a “real computer”…I didn’t. Couldn’t. I was emotionally attached to the darn thing. Mac User Groups created a community…Apple truly seemed to care more. Now, Apple’s products — and the experience they create at Apple Stores — also connect with our emotions, as well as fulfill our product needs.

When you connect with people emotionally, they are compelled to become more engaged. I wrote several years ago — and saw a similar approach in a blog post today — that when people “know” something, it doesn’t mean they will “do” something. Is there any smoker out there who fails to possess the knowledge that it is bad for his or her health? Yet…despite the knowledge…they smoke anyway.

Let them see a loved one dying of lung cancer, and be impacted by the emotion involved with that tragedy, and they may be more likely to throw their cigarettes away. If I’m Steve Ballmer, I’m looking for strategies that move us from being a tech company…to being a people company, connecting through our technology.

And…by the way…I would be more optimistic now than ever about Microsoft. There’s something about getting a “wake-up call” like this that inspires an organization or individual like nothing else. It’s hard to remain focused…and consider the experience rather than products…when you’re the gorilla. Don’t get me wrong — I realize they’re still the biggest player on the block. But, I would wager this event will make them a better company in the long run.

The trick for you is not to wait until someone passes you to have the epiphany.

How are you focusing…simplifying…and connecting emotionally with customers and colleagues?

Read the original blog entry...

More Stories By Scott McKain

Scott McKain is a business leader, bestselling author, and Hall of Fame professional speaker.
Scott's latest book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" reached the #1 spot on Amazon.com list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Customers REALLY Want" (currently available in trade paperback) and "ALL Business is Show Business."
He is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty, and has appeared on multiple occasions as a commentator and analyst on FOX News Channel. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.
An inductee into the Professional Speakers Hall of Fame, he is also a member of "Speakers Roundtable" -- an elite, invitation-only group of twenty of the world's top business speakers.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...