Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Press Release

NetMediaEurope Study Reveals IT Buyers Use Social Media Without Knowing It

Six-country study from NetMedia Europe highlights that IT pros are suspicious of social networks

IT BUYERS USE SOCIAL MEDIA WITHOUT KNOWING IT

  • Six-country study from NetMedia Europe highlights that IT pros are suspicious of social networks, but still rely on them for information
  • Facebook is most popular social media platform for business users
  • UK remains the heaviest user of social media

Only 12 percent of IT decision makers across Europe believe they use social media to inform their decisions. That is the key finding from a six-country study conducted by NetMediaEurope, publisher of eWEEK Europe UK (www.eweekeurope.co.uk), the online publication designed for the new era of IT.

However, on close questioning, more than treble the amount of respondents (38 percent) claimed to react to social media discussions at least once per week. And 23 percent are heavy users of social media, employing it in ways which support their IT decisions.

The research, the first of its kind from NetMediaEurope's new research unit, questioned IT buyers across Europe, and looked into how people use Facebook, Twitter and LinkedIn, when selecting office and technical equipment.

When it came to how IT decision makers use social media, one third (33 percent) admitted to being moderate users - going onto social networks to keep informed. 12 percent of respondents claimed to be high profile users - being very active, and adding their own content to relevant sites.

And, when gauging opinion on how IT related information is exchanged on social networking sites, one third of respondents said they could live without these sites, one third were neutral, and the remaining one third admitted to relying heavily on them.

Commenting on the findings, Dominique Busso, CEO of NetMediaEurope, said: "It is possible that the very transparency and ease of use of social media has masked the extent to which people use these sites. Respondents tended to talk about using advice from experts and other individuals, without focusing on the fact that that advice is increasingly brought to them through social media.

"I firmly believe social networking sites are here to stay. IT pros seem almost suspicious of social media, but are all too keen to use the platform when they perceive they are getting value from it."

Adding his comments, Peter Judge, editor-in-chief at eWeek Europe UK, said: "The finding that one in eight IT decision makers consciously use social media for purchasing, and one in four uses them as a support tool, suggests there has been a big change, given that the use of social media was all but prohibited from general use in companies a few years ago."

Key findings:

- A high proportion use Facebook for business purposes (51 percent is the European average, rising to 73 percent when it comes to corporations). Twitter and Linkedin are rated less highly (in corporations, 45 percent used Linkedin, and less than 40 percent said they used Twitter).

- 51 percent said they use social media for networking; 47 percent as a useful information tool and 46 percent for marketing purposes.

Country findings:

- The UK remains the heaviest user of social media, or the European capital of Twitter (54 percent, compared to 13 percent for Italy). IT pros invest time and presence on social media.

- German IT professionals invest time in social media, and consider it a reliable support of IT purchase. They mix traditional and modern through highly skilled marketing knowledge, and rely heavily on Facebook (76 percent).

- Spanish IT managers consider themselves very active with regards to social media tools, even if they also remain loyal to traditional market models.

- French IT professionals declare themselves more passive then their European fellows with regards social media.

- Italian IT pros seem to be the least interested in social media tools and their market model is more top-down.

The results of the research will be presented on 7th April in London, at a closed event being hosted by Peter Judge, with a panel session on the theme of ‘the influence of social media in business today'.

100 IT decision makers surveyed across France, Germany, Spain, Italy, The UK and The Netherlands - January-March 2011.

Notes to editors:

Launched in March 2009, eWEEK Europe UK (www.eweekeurope.co.uk) , is an online publication aimed at everyone interested in the impact that technology will have on the future of their business. It provides insight on sustainable IT to a rapidly growing audience that increasingly sees the issue as business-critical.

Already established in mainland Europe and the US, eWEEK provides a one-stop shop for advertisers and sponsors looking for innovative pan-European opportunities.

eWEEK Europe UK is published by NetMediaEurope, which was founded in July 2007 as a result of an MBO by senior VNU managers.

More Stories By NeonDrum News

NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost online coverage of your B2B news, help you to punch above your weight in the online channel, and get you seen, heard - and found - by the people that matter.

@ThingsExpo Stories
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices t...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.