CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Related Topics: Agile Computing

Agile Computing: Article

So, You Want to Be a PR Practitioner?

Insight on what it will take

I must first preface this post by saying that I have by no means “arrived,” nor do I have PR all “figured out,” as both of these are a continuous battle. However, over the course of my years in the industry, I have been asked numerous times by aspiring PR practitioners, “how did you get to where you are today?” or “how do I go about getting a job in PR?”…

…Some of these inquiries have been from people, like me, who do not necessarily have a lot of experience in PR, or even marketing in general. I’ve already written about the things to consider when applying for a job in PR, but in this post, I’d like to give some insight from a person who graduated in PR with little experience, landed an internship for a top national PR firm and has since climbed to a senior level positions in a considerably short period of time, with results to boot.

Go the Extra Mile
Having played three years of collegiate baseball, which occupied my entire summers, internships were not an option. Heading into my last semester at Purdue University, I had barely enough marketing/PR experience to qualify to represent my dad’s family marble and tile company. Stumbling upon a contest through Purdue’s College of Liberal Arts for a handful of job shadowing opportunities, I submitted my argument on why I should be selected to the only relevant job on the list. With no real intention of winning, I received an email from the president of the College a couple days later letting me know my submission had won. With that, I was off to an afternoon of job shadowing at BLASTmedia.

After an eye-opening day at BLAST (eye-opening in the sense that I realized I didn’t know much about PR), I was hooked. An ever-changing, exciting job with a lot of young, talented and ambitious people — it was too good to be true. I decided to write a letter to the company thanking them for their time and letting them know that I would love to work for a company such as BLAST. Unbeknownst to me, my letter was forwarded to the CEO, who promptly told the head of interns to get me back in for a possible spring semester internship. After rearranging my entire class schedule, I accepted the internship, working two full days every week. Wow, I never knew I could learn so much in just a few months.

Knowing My Strengths
Remembering that I had basically no experience coming into my internship, I stuck to one of my strengths — knowing how to work hard. It seems a little cliché or old school to say, but I believe it has become a seemingly lost quality or character trait within today’s society. Knowing that I only had a few months to prove myself, I got right to work, doing anything and everything BLAST would allow me to do.

Beginning with making PDF clips of some of the client coverage, I eventually worked up to helping do a bit of pitching on a couple of our consumer accounts. All the while, I studied the clients, clients’ competitors, clients’ industries and the PR space in general. If this was going to be my career, I wanted to equip myself with as much knowledge as possible while I was at the internship. At the end of the semester all of the hard work and effort paid off, with BLAST offering me a full-time PR specialist position.

Proving Myself
Having been one of the few people I knew who graduated with not only a job, but with a job in my degree speciality, I was happier than a pig in mud. However, I knew the journey to becoming a good PR practitioner had just begun. Taking my internship experience in the consumer products arena, I jumped over to the B2B (business-to-business) PR side with my first client, 3Tera. Knowing absolutely nothing about grid and utility computing, which later spawned cloud computing, I once again returned to my strength — hard work. Studying everything that I could get my hands on, we helped take 3Tera from being covering sporadically on tiny, grid computing industry blogs, to being regulars on Forbes, Businessweek, InformationWeek, CIO, etc., and eventually acquired by CA Technologies in early 2010. I had helped take a company from startup to acquisition — a dream of many of our entrepreneur clients.

So What Does It All Mean to You?
Now having worked with numerous clients in all different industries, garnering coverage in nearly every major media outlet, and now helping expand our B2B PR team with my incredibly talented partner in crime, Sabrina Cook, I now look back on my path and think, “who’s next?” No matter what some industry “experts” want people to believe, PR and social media are alive and well. However, what I am seeing when I sit in on interviews, help train an intern or simply meet an aspiring PR practitioner is a seemingly lack of hard work and initiative…

If you want to be successful in PR, or anything for that matter, you’re going to have to learn how to work hard and take the initiative. Yes, you’ll need good written and verbal communication skills, and a knowledge of the chosen industry landscape, but you must start with a solid base.

Here at BLAST, we are looking for top-notch B2B PR talent, but people unwilling to work hard need not apply. We take extreme pride in the results we help drive for our clients and hope that some potential job applicants reading this do as well. If you’re up for the challenge, please submit your résumé to IndyJobs(at)BLASTmedia(dot)com. We look forward to hearing from you soon!

More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

You can connect with me on Twitter, LinkedIn or Google+.

IoT & Smart Cities Stories
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.