NEW YORK, April 16, 2012 /PRNewswire/ -- Consumer usage of online video has soared over the past year and organizations are taking note of this powerful medium to interact with their audiences - as indicated by the fact that ninety percent of Fortune 500 companies used online video in 2011.[1]

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PR Newswire's latest white paper, Building Brand Engagement through Online Video, is comprised of market research, interviews and case study examples of how marketers are humanizing their brands and adding personality to their messages through the use of engaging video. The white paper offers online video marketing best practices including tips to align the style of video with the content, how to craft videos that spark interaction and ways to quickly and effectively distribute video through social and other digital channels.

To read the complete white paper, click here.

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[1] http://www.webvideomarketing.org/index.php/video-industry-news/5493-new-social-media-tools-rule

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