SANTA CLARA, CA -- (Marketwire) -- 04/18/12 -- PositiveTALK, LLC announced today the BETA launch of PositiveTALK™, a FREE disruptive social media app for Facebook and Twitter that measures and improves the online "positivity" of people and their friends and following on social networks.

PositiveTALK is a fun and engaging app that targets a rapidly growing online community of hundreds of millions of positive-minded people on Facebook, Twitter and other leading social media networks. The latest scientific research indicates that increasing the level of "positivity" can have a significant positive impact on a person's health, wealth, relationships and happiness, and improve a person's self esteem and influence with friends, family and co-workers.

PositiveTALK calculates a proprietary PositiveTALK Score™ daily for people, companies, places and brands, based on the positive or negative sentiment of posts, quantity of posts, number of friends on Facebook and Twitter, as well as other analytic factors. The more positive a user's posts are and the more often a user POSTS, LIKES or SHARES comments with friends on Facebook and Twitter, the higher their PositiveTALK Score (PT Score) will be and the more PositivePOINTS™ and Badges they will accumulate.

To help improve their PositiveTALK Score, users can post their own positive comments to friends on both Facebook and Twitter or can post positive quotes from PositiveTALK's database of over 200,000 quotes and picture quotes from more than 23,000 famous authors. Users can also post regular status updates to both Facebook and Twitter that can include attached image files up to 3 MB each, allowing users to create, post and share their own inspirational images and positive picture quotes to their online friends.

PositiveTALK provides tools and analysis to help improve a person's positivity, including online "recommendations" to help users improve the quality of their posts on Facebook and Twitter, and Positivity Graphs to help analyze a person's online positivity and the positivity of their friends and following. Users can analyze and compare the changes in PT Score for themselves and their friends over the last 7, 30 and 90 days and can earn PositivePOINTS and Badges based on achievements and activities.

PositiveTALK is the only app available in the market that analyses and scores the positivity of posts, comments and tweets and calculates a daily "PositiveTALK Score" for all users and their friends and following, based on the company's proprietary databases and sentiment analysis technology.

"Negativity is a massive problem that affects billions of people today worldwide. The strong 'negative bias' by the media for many years, combined with the explosive growth of the Internet, mobile devices and social media networks over the last decade has led to a 10x+ increase in the number of negative messages we are exposed to daily. PositiveTALK was designed to address this growing problem with a FREE social media app available to 1+ billion Facebook and Twitter users today," said Jim Tousignant, CEO and founder of PositiveTALK.

"We are very excited to be launching and demonstrating our BETA version of PositiveTALK today at DEMO Spring 2012, with over 500 top press and bloggers, entrepreneurs, corporate executives and angel and venture capital investors in attendance. PositiveTALK is a truly disruptive app that could dramatically improve the lives of millions of people around the world and is only possible because of the power of the social media revolution we are experiencing today," added Mr. Tousignant.

About PositiveTALK

PositiveTALK™ is a FREE disruptive social media app for Facebook and Twitter that measures and improves the online positivity of people and their friends and following on social networks. PositiveTALK is a fun and engaging app that targets a rapidly growing online community of hundreds of millions of positive-minded people on Facebook, Twitter and other leading social media networks. The latest scientific research indicates that increasing the level of "positivity" can have a significant positive impact on health, wealth, relationships and happiness, and improve a person's self esteem and influence, including with friends, family and co-workers.

PositiveTALK calculates a proprietary PositiveTALK Score™ daily for people, companies, places and brands, based on the sentiment of posts, quantity of posts, number of friends on Facebook and Twitter and other factors. The more often a user POSTS, LIKES or SHARES positive comments with friends on Facebook and Twitter, the higher their PositiveTALK Score (PT Score) and the more PositivePOINTS™ and Badges they will accumulate.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

For more information, call (407) 451-7110 or visit www.PositiveTALK.com

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