PHONE? SMS? MMS?

By:  Nora Goodman

Mobile phone or cell phone?  No.  It’s not really a phone at all.  It is, by the very new nature of the device and use of communication, an sms device.

Statistics show us that more texts are sent than phone calls.

It’s a societal trend that may actually have been with us through-out time.

Man has been known to first tell stories, then when he had the ability to write, he did.  Eventually when the printing press came to be, man then had the ability to mass produce, and he did just that.  Henceforth, allowing for the architecture of same-knowledge.  A basis of structure which could then be disseminated and spread about at-will; interpreted, conjectured and opined by anyone who chose to do so, but minimally, the original wording was read by all.

The written word has been a source of information since the dawning of tablets.  And now, as we also have the dawning of tablets, sms has also gained momentum.  Quickly behind sms is mms.  mms is gaining as Instagram and app after app attach themselves to the basic social media top 5 platforms.  From bakers to Doctors to students, mms is an efficient means to describe, show, share, and ultimately, communicate.

As the ability to pump video through the lines improves and the price to the consumer becomes more affordable, and the viewing screens become larger, video mms will also take hold. Although the audience is forgiving about quality because of their previous experiences with antiquated devices and bogging, lag, it is still rather unacceptable to send and receive a garbled video specifically sent to you, and especially sent to you by an advertiser.

One day, the advertisers will realize that mms, in addition to sms is an incredible means to satisfy the audiences’ often burning question of “what?”.  As a picture is worth far more to the consumer in answering the basic questions, the marketers will demand from their team to produce the most efficient means of education and proof of value, which is a picture or a video and a 140 character count.

Audio has its place, such as radio, but now, imagine, if a picture is worth a thousand words, exactly how much is a video worth?  Well, exponentially, more-than-likely a google’s worth.

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