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CMS: Article

Tendenci CMS Platform Helps Advance Connect Australia’s Global Community

Tendenci now available as an open source product

With the goal of connecting the estimated 1 million Australians living abroad, the nonprofit organization, Advance, is using Tendenci (www.tendenci.com) content management system (CMS) as a key component of its community engagement toolkit. Tendenci CMS, recently released as an open source product, is designed specifically for non-profit organizations (NPOs) and associations. It powers Advance's redeveloped and improved website, http://advance.org/, which was designed by Publicis Mojo in Sydney.

Tendenci CMS makes it easy for the eight-person staff of Advance to add and edit website content, including text, videos, event listings and job openings without needing to know html or hassling with a webmaster. Tendenci's video plugin makes it possible for Advance to feature its latest online video content from other sites into a single "Advance TV" page. A color coded events calendar makes it easy for Advance members to quickly find and register for events in their part of the world.

"We currently have 22,000 members around the world, but our new website positions us to be able to reach and connect every Australian expatriate so we can leverage the community as a powerful knowledge network and resource," said Jess Kelso, manager, online engagement for Advance. "With a community that spans over 90 countries the membership management task is massive and Tendenci CMS has been up to the challenge."

The clean, inviting design by Publicis Mojo plays heavily on the use of ripples that represent the Advance global community and all of the members within it. The new website launch and rebrand coincides with the organization's 10th anniversary.

Earlier this month, Schipul released Tendenci as an open source product. This gives NPOs such as Advance a greater sense of control. According to the 2011 Nonprofit Data Ecosystem Report from the Nonprofit Technology Network (NTEN), over 90 percent of Nonprofits surveyed manage their website content on either an open source or custom in-house built CMS. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

Tendenci currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and Think LA (http://thinkla.org/). It has more than 1 million users.

About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul's clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

More Stories By Daniel Keeney

Dan Keeney is the president of DPK Public Relations, which represents PULSE, The Aldridge Company, Schipul - The Web Marketing Company, Society for Heart Attack Prevention and Eradication, ERHC Energy, Saint Arnold Brewing Company, Arocha Hair Restoration among other companies. Specialties include helping organizations increase their positive visibility and establish and strengthen relationships with influencers in their markets.

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