Research and Markets (http://www.researchandmarkets.com/research/mj3fkh/2011_rfid_marketin) has announced the addition of the "2011 RFID Marketing Strategies Report" report to their offering.
If an RFID marketer seeks to improve its brand awareness and reputation, or hold onto its current status as a market leader, how can it create a killer, cost-effective marketing strategy? By understanding the things that influence brand recognition and the sources of information that end users, potential end users, systems integrators, resellers and others use to make decisions. (Hint: Don't waste your money on social media, not yet, at least.)
The 2011 RFID Marketing Strategies Report is the only report that provides critical insights to guide marketers about their media placement, media mix and messaging decisions. This report provides an in-depth analysis of how end users, systems integrators and channel players learn about specific RFID products, and the sources of information they value most.
Based on a survey of more than 500 RFID Journal readers, the report includes nearly 50 figures illustrating the research habits of those influencing RFID purchasing decisions, including quantifying the value they place on specific sources of information (e.g., vendors, consultants and media), and which types of content and messages make the most impact. The report uncovers industry behavior and preferences to help marketers make more cost-effective media buying decisions covering all critical marketing channels, such as case studies, webinars, blogs and trade shows. Learn how those in the RFID market conduct their research, as well as the information sources they do and don't respect.
Key Topics Covered:
INTRODUCTION
SCOPE AND METHODOLOGY
MARKETING TACTIC ANALYSIS
- Content Marketing
- Case Studies
- White Papers
- Analyst and Research Reports
- Webinars
- Events
- Trade Shows
- Online Marketing
- Company Web Sites
- Newsletters
- Social Media
- Advertising and Promotions
- Public Relations
- Magazines
- Analyst and Research Reports
- Brand and Reputation
- Tactical Analysis Conclusion
MESSAGING AND CONTENT ANALYSIS
- Standards
- Experience
- Partners
- Privacy
- Messaging and Content
- Analysis Conclusion
RECOMMENDATIONS
APPENDIX A: SURVEY QUESTIONNAIRE
For more information visit http://www.researchandmarkets.com/research/mj3fkh/2011_rfid_marketin.