NEW YORK, NY -- (Marketwire) -- 05/10/12 -- C3 Metrics, the leader in advertising attribution and viewable impression technology, announced today it has been selected as a Finalist for Red Herring's Top 100 Americas award, a prestigious list honoring the year's most promising private technology ventures from the North American business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

The only pure-play attribution platform selected by Red Herring, C3 Metrics' optimization engine and AVSR metric simplifies Full Funnel Attribution® using a proprietary ratio, making complex and robust real-time data collection easy and actionable for newly minted media buyers and media veterans. This full-funnel approach enables brands and agencies to understand and attribute value in the upper funnel, not just the last click/view once the heavy lifting of media is complete. C3 Metrics is also the first attribution platform to integrate viewable impressions as outlined by the IAB, ANA and 4A's in the 3MS (Making Measurement Make Sense) initiative in 2011.

"This year was very rewarding," said Alex Vieux, publisher and Chairman of Red Herring. "There are so many great companies producing truly innovative and amazing products and technologies. We had a very difficult time narrowing the field and selecting the Finalists from such a group of future stars. C3 Metrics shows great promise therefore deserves to be on the short list. Now we are faced with the difficult task of selecting the Top 100 winners."

Finalists for the 2012 edition of the Red Herring 100 Americas award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the, security, Web 2.0, software, hardware, life sciences, cloud, mobile and other sectors completed their submissions to qualify for the award.

C3 Metrics will present the company's winning strategies at the Red Herring Americas Forum in Santa Monica, California, May 21-23, 2012. The Top 100 winners will be announced at a special awards ceremony the evening of May 23 at the event.

About C3 Metrics
C3 Metrics is an award-winning media analytics and optimization platform providing validated products to agencies, brands, publishers, networks and DSPs. Capturing every interaction in real-time including viewable impressions, C3's predictive platform is in constant two-way communication with media partners, feeding the ecosystem with real-time data vs taking pictures of it. Rated #1 for ease of use, the C3 Metrics Optimization Engine and AVSR™ metric allows marketers to easily optimize media -- taking big data and making complex advertising decisions simple. The result? Validated superior performance of each ad dollar. C3 clients enjoy significant gains: a two-year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend. C3 has made more than $5 million for one client within 12 months of use. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.