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Research and Markets: South Africa B2C E-Commerce Report 2012

Research and Markets (http://www.researchandmarkets.com/research/7z63st/south_africa_b2c_e) has announced the addition of the "South Africa B2C E-Commerce Report 2012" report to their offering.

B2C E-Commerce Market is trending upward in South Africa

The latest ""South Africa B2C E-Commerce Report 2012"" published by Hamburg-based secondary market research firm yStats.com provides an in-depth analysis of B2C E-Commerce in South Africa. Aside from trends, revenue figures and market shares, the report covers the most successful product categories, online shopper figures and the competitors.

In December 2011, South Africa was the fifth largest nation in Africa in terms of Internet users, with Nigeria at the top of the list. In line with this trend, the use of social media has become a significant activity among Internet users in 2011, with the MXit website recording the highest number of registered users.

Air tickets a major factor in South African B2C E-Commerce

According to the ""South Africa B2C E-Commerce Report 2012"" by yStats.com, B2C E-Commerce is expected to become even more popular in South Africa in 2012, spurred by the increased use of smartphones and the consequent higher Internet penetration. B2C E-Commerce revenue increased from 2010 to 2011 by almost one third, with more and more Internet users making purchases online. One of the most successful categories was Air Tickets, generating more than two thirds of all online revenue in 2011.

Key Findings:

- South Africa was the fifth largest Internet country in Africa in December 2011, while Nigeria was number one.

- Social media has become one of the core activities of Internet users in South Africa in 2011, with MXit having most users.

- In 2011, B2C E-Commerce sales in South Africa increased by almost a third compared to 2010, while the share of online shoppers in % of Internet users also grew.

- Air Tickets represented more than two-thirds of total online retail in South Africa in 2011.

- In 2011, Kalahari was the most popular online shop in South Africa, followed by Amazon."

Companies Mentioned

- Bid-or-Buy

- Kalahari

- Samsung

- Takealot

- Vaimo

For more information visit http://www.researchandmarkets.com/research/7z63st/south_africa_b2c_e

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