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Calgary Seniors De-Bunk Myths About Aging & Get Sassy With Video Gags

CALGARY, ALBERTA -- (Marketwire) -- 06/11/12 --

Editors Note: There is a photo and a video associated with this Press Release.

Core News Facts

--  Calgary-based Silvera for Seniors is taking action to change how people
    view aging and seniors. 
--  Silvera for Seniors recently filmed a series of seniors' pranks in
    Calgary, which are on the Silvera for Seniors YouTube channel 
--  A new 15-question survey of Silvera for Seniors residents, whose average
    age is 83, asks about everything from sex to technology to favourite
    activities, and the answers confirm many commonly held assumptions about
    getting old are simply myths. 
--  One-third of seniors surveyed said they are still interested in sex and
    56 per cent said they would date someone younger.  
--  George Clooney is the top choice as the older women's top fantasy man
    for an intimate encounter. Other favourites included Brad Pitt, Angelina
    Jolie, Elvis, Elizabeth Taylor and even President Obama. Thirty-seven
    per cent said their spouse is still their dream date. 
--  Many are willing to embrace technology and are techno-savvy with 23 per
    cent using a computer, smart phone, IPAD/IPOD regularly and 11 per cent
    saying they live online or use social media, with Facebook being the
    most popular choice. 
--  Seniors are more active than many Canadians with almost 70 per cent
    exercising weekly, and 19 per cent exercising daily. 


--  YouTube: www.youtube.com/silveraforseniors 
--  Twitter: @Silvera4Seniors 
--  Facebook: www.facebook.com/SilveraForSeniors 
--  Silvera for Seniors site: www.silvera.ca 

Pre-Approved Quotes:

"The survey confirms what we've known all along: seniors are a vibrant, fun-loving group of people, who have so much to give back to our community," says Arlene Adamson, CEO of Silvera for Seniors. "They have a love of life, willingness to learn new things and compassion for others. Most importantly, they don't want to be belittled, forgotten or ignored. Seniors' Week is the perfect time to honour - and remember - all that seniors can give to our community. "

"Maxine Holgate, one of participants in the Sassy Seniors video clips, says "We had so much fun showing the younger folks a lighter side. The don't often think we have a sense of humour or like to have fun."

Boilerplate Statement:

Chartered as a foundation in 1962 by the Alberta government, Silvera for Seniors (formerly MCF Housing for Seniors) provides safe, affordable housing and services for lower-income seniors through a range of independent and supportive living options in Calgary. Silvera currently provides accommodation to more than 1,500 older Calgarians. It owns and/or operates 30 townhouse, apartment and cottage-style housing options throughout the city, as well as subsidized supported living lodges that provide seniors with food service, housekeeping, recreation and 24-hour non-medical monitoring.

To view the video associated with this press release, please visit the following link:


To view the photo associated with this press release, please visit the following link:


Silvera for Seniors
Silvana Saccomani
Manager, Marketing and Communications
403.567.5308 or Cell 403.669.1957
[email protected]

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