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Stratecast | Frost & Sullivan Lauds Sitecore for its Comprehensive and Innovative Customer Engagement Platform

Sitecore's integrated system offers web content management plus online analytics and digital marketing

MOUNTAIN VIEW, Calif., Sept. 19, 2012 /PRNewswire/ -- Based on its recent analysis of the customer engagement platforms (CEP) market, Stratecast | Frost & Sullivan presents Sitecore with the 2012 Stratecast | Frost & Sullivan Global Technology Innovation Award in the CEP market as a transcendent web content management system (WCMS) provider.

Sitecore goes beyond mere web content management (WCM) to deliver what Stratecast asserts that every organization needs today: a customer engagement system. Sitecore's CEP not only builds sites but also gives customers the best opportunity to execute an integrated digital marketing strategy by incorporating features such as search engine optimization (SEO), on-site social engagement, e-marketing and campaign management tools, web analytics and on-the-fly personalization.

"What makes Sitecore's technology stand out in the market is that it offers capabilities in four areas: WCM, online analytics, digital analytics and digital marketing, pre-integrated 'under one roof'--and does it better than anyone else at a price point that is far more attainable for a wide range of organizations," said Jeff Cotrupe, Global Program Director, ACEM and OSSCS Research, Stratecast | Frost & Sullivan.

By using Sitecore, a company can manage its own web properties; be proactive rather than reactive when it comes to things being said about it on social media; personalize web content 'on the fly' using real-time personalization; collect granular data and perform advanced analytics; and apply those analytics to its very next digital marketing campaign, even one that starts within the hour. Thus a company launching any new product can use Sitecore CEP to collect and analyze data from all relevant online sources and distill that into a savvy, sophisticated campaign that effectively launches its new offering in digital media that will reach prospects, thereby positioning both product and company positively in the market. In addition, any company that hopes to compete with Sitecore now has to either go to market with a full-featured CEP suite of its own, or build one by collaborating with partners.

"In short, Sitecore has seen the opportunity and doubled down on WCM with an incredibly advanced lineup of site content features; adding online and digital analytics; and an array of marketing and engagement capabilities," said Cotrupe "Bringing such a broad product portfolio to market also means Sitecore faces a wider array of competitors. Yet it enters the fray from a superior position of strength, with a truly global customer base to which it can upsell its newer offerings."

Frost & Sullivan presents this award each year to the company that has demonstrated uniqueness in developing a technology, which significantly impacts both the functionality and the customer value of new products and applications. The award recognizes the relevance of the innovation to the industry.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Sitecore

Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline.   Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Mireya Espinoza
P: +1 210 247 3870
F: +1 210 348 1003
E: [email protected]  

SOURCE Frost & Sullivan

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