Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Blog Feed Post

Best Practices in Video Content Marketing

Yesterday morning, we were live, ON AIR at Sales Engine Studios!

Mike operates camera

Mike Vannoy, COO of Sales Engine, adjusts the camera from a wide shot to a medium shot.

Okay, maybe not “live”, but we were shooting video for a client’s content marketing strategy. Video as a content medium is often overlooked or dismissed because some believe it takes time and special video production expertise to be used successfully. This is false. Armed with an off-the-shelf HD video recorder and a subject ready to talk, any company can reinvent their content marketing stagey with a little video twist.

The following are three best practices in video content marketing:

Team reviews footage

The Sales Engine team reviews the footage from the previous take ensuring no background noise leaked into the audio.

  1. Video does NOT mean “sales pitch”. Rather than selling to your audience, think about how you can educate them through your video content. Use the video camera as a method to extract knowledge from inside the heads of people too busy or not practiced enough to produce heavy content. Executives, sales reps, product managers and customer support all have unique points of view and certain areas of expertise that can be turned into very effective content. All you need is an hour or two to absorb that knowledge and turn it into consumable content. Then, you can think about how to repurpose that video content into written articles, blogs, or whitepapers.

    Mike adjusts microphone

    After moving Rachelle's stance, Mike must adjust the microphone to center in order to avoid creating an echo.

  2. Repurpose, repurpose, and repurpose. A successful video shoot can be a very time consuming project, so make the most out of the final product. The video you shoot can be repurposed and used to create a large variety of content in multiple formats. It can become a polished, developed video(duh!); the audio can be stripped and turned into a podcast; or transcripts can be created and re-written into an article or a downloadable PDF. From there, the text can be cut up, spliced, abbreviated or conjoined and used virtually anywhere – in an email campaign, on your website, posted to social media or for a banner ad.

    Mike gives direction to Rachelle

    Mike Vannoy gives direction to Rachelle between script segments. Breaking your script into segments makes it easier for the talent and gives the director time to make adjustments.

  3. Start with search in mind. Before shooting day arrives, identify your video topics based on keywords that you know your prospects are searching for online. You can prep your subject with questions and specific highlights you would like them to discuss. This not only guides the content in the direction you want, but will also put your subject at easy and allow shooting day to run quickly and smoothly. When you are ready to publish your final content, your landing pages should be optimized with those keywords to increase SEO. Then, syndicate the content to as many sites or social media platforms as possible.

    Sales Engine Studio Outside

    Sales Engine Studios is running full steam ahead creating tons of video content.

 

You can view our full photo album from this shooting day on our Facebook Page.

 

*Special thanks to Rachelle Grossman, our very professional and entertaining talent artist.

Share

Read the original blog entry...

More Stories By Emily Mayfield

Emily Mayfield, Director of Marketing at Manticore Technology, oversees strategy and execution for demand generation, public relations, and corporate communication. In her blog Funnel Focus, she explores best practices in marketing performance management, demand generation, and online marketing. Prior to joining Manticore in 2008, Emily was Director of Marketing at AHR, Inc, where she launched the company's nationwide online real estate education program and managed its e-commerce site. Emily graduated from the University of Texas at Austin with a degree in Corporate Communications.

IoT & Smart Cities Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...