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Adspace Digital Mall Network Partners With Blue Bite To Add NFC Interactivity In 140 Malls

Allows Consumers to Tap or Snap™ Smart Screens for Brand Specific, Mobile Content

NEW YORK, March 11, 2013 /PRNewswire/ -- Today, Adspace Digital Mall Network announced that the company is collaborating with Blue Bite, the Mobile Standard in Out-of-Home™, to install Near Field Communication (NFC) technology into 140 malls of the extensive 206 mall national network. This addition will further increase mall shoppers' mobile interaction with Adspace Networks' digital Smart Screens.

(Photo: http://photos.prnewswire.com/prnh/20130311/NY74450 )

Blue Bite's proprietary mTAG® platform uses Near Field Communication (NFC) and Quick Response (QR) codes to facilitate a variety of brand-to-consumer interactions. The Smart Screens will feature client advertising that motivates consumers to either tap or snap the mTAG placard on the side panel of the unit. The mTAG delivers rich user experiences such as content downloads (movie trailers, mp3s, eBooks, apps), web-based games and applications, promotions and coupons, social media integration, maps and more—directly to shoppers' phones.

Shoppers with NFC-enabled mobile phones will be able to receive content instantly, creating a seamless and intuitive engagement with the brand. Consumers with phones that do not yet have NFC will still be able to scan a QR code to access the same content. Content will be location specific so advertisers can easily target campaigns by demographic, DMA or by mall. The users can further the impact of mobile campaigns by sharing them with their friends via Facebook and Twitter.

"Utilizing Blue Bite's mTAG technology will extend a brand's message featured on our Smart Screens to a shopper's mobile device, encouraging them to interact on a deeper level," said Dominick Porco, Chairman and CEO, Adspace Networks. "Importantly, these interactions are measureable and will confirm the shoppers' engagement with our Smart Screens."  

"As consumers become increasingly reliant upon their mobile phones, the ability to communicate with them on their most personal screen, will transform the shopping experience," said Mikhail Damiani, CEO and Co-founder of Blue Bite. "We are excited to partner with Adspace as we believe that Digital Out-of-Home represents a natural fit for mobile integration."

The mTAG technology will be deployed on Adspace Smart Screens and available to advertisers starting April 15th, 2013.  For more information please contact:

Eric Steinert
Executive Vice President, Business Development
646-367-6204
[email protected]  

About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 206 Class A malls across the United States, the network consists of 2,824 HD "Smart Screens" in three formats: nine foot "floor mounts" in portrait format, 42 to 63 inch "aerials" in landscape format, and 8-by-14 foot "spectaculars" in landscape format. All Smart Screen displays show programming to enhance the shopping experience which combines a mix of the best sale items in the mall, the hottest seasonal items available, fashion trends and mall events. The network reaches 48 million unique individuals each month (source: Scarborough), and is particularly effective at reaching teens, young adults and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.

About Blue Bite
Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices.  Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phone. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.

CONTACTS: | Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212-896-1261 / 212-896-1251
[email protected] / [email protected]

SOURCE Adspace Digital Mall Network

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