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Community Engagement Startup MindMixer Acquires Social Media Intelligence Company VoterTide

New technology helps Silicon Prairie leader's civic, education and health care clients to increase community interest and involvement in causes and projects

OMAHA, Neb., March 26, 2013 /PRNewswire/ -- MindMixer (www.mindmixer.com), an online engagement platform currently helping hundreds of civic, education and health care organizations communicate more effectively with their audiences, today announced its acquisition of VoterTide, a non-partisan social media intelligence company that has been successfully activating audiences around hot topics and issues for political campaigns, non-profits and special interest groups using social media insight and news analysis technology.

As a result of this acquisition, MindMixer's clients will be able to access the same real-time social media intelligence tools used by politicians to quickly identify, capture and capitalize on hot topics and issues in order to build community during campaigns. Officially named MindMixer Insights, this technology will allow organizations to listen better to what their communities are saying through intelligent tracking and analysis of social and traditional media activity around community-specific search terms. Then, they will analyze the activity to highlight trends and hot topics that are bubbling up, insight which they can use to focus discussions and projects on the topics that are already resonating with audiences. Finally, the integrated reporting functionality allows clients to gauge success of each campaign.

"When people have something to say about a specific issue, they often turn to social networks to share their opinions, proposed solutions or gripes.  But, with social networks being as large as they are, many good ideas go unheard and unnoticed by the people who need to know about them," said Nick Bowden, CEO of MindMixer. "Two-way communication is the key to effecting change, but the challenge is activating a community to join a conversation decision makers can see. By adding this new technology to our services, our clients will be more informed about their audiences and better equipped to bring them into the fold."

"Like MindMixer, we created our company with the belief that community members have deep local knowledge that can inform leadership and influence change," said Jimmy Winter, founder of VoterTide and new VP of Product with MindMixer. "But, before any organization can tap into this knowledge, you have to first find a topic that will create buzz and get people excited to participate. Our intelligence tools, combined with MindMixer's engagement platform will ensure clients address the right topics in the right venue so audiences will keep coming back to collaborate."

VoterTide founder Jimmy Winter and CTO Matt Barr will assume senior leadership roles within the product and technology team. Leah Frelinghuysen will continue to serve as a senior advisor on communication and external affairs for the company.

More information about the announcement can be found at www.mindmixer.com/press.

About MindMixer
MindMixer believes that good, informed ideas are out there, but many don't make it to the surface or are drowned out by the volume of usual voices. Leveraging the power of the Internet and social media, MindMixer's online community engagement and social media intelligence tools connect organizations with community members who might not otherwise get involved. With the country's largest suite of best-in-class engagement technology, MindMixer makes it easier for community leadership and members to have more productive, collaborative discussions than they would using traditional approaches like offline town hall meetings and message boards.

Follow MindMixer on Twitter and Facebook:

Amanda Ansell
Atomic for MindMixer
[email protected]

SOURCE MindMixer

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