CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, Agile Computing, CMS, Cloud Security

Microservices Expo: Article

Web Architecture: To Couple or Not?

Which architecture is right for you depends on your specific requirements, business processes and business goals

Generally speaking there are two main types of Web CMS architectures: coupled and decoupled. Coupling refers to the relationship between the authoring tools and content delivery of your live site. In a coupled system, the underlying store for content serves both authoring and delivery. Authoring capabilities are part of the live delivery system, but are only available to those who have permissions. In a coupled system, the process of making content live is typically a matter of setting a flag in the database. The classic example of a coupled CMS architecture is a blog engine.

A decoupled system by contrast is one that puts authoring and delivery in separate applications and, potentially, on separate infrastructure. In a decoupled system, the process of making content live is done through a publishing mechanism where content is pushed from the authoring platform (and underlying content repository) to a content delivery infrastructure. Both coupled and decoupled Web CMS architectures have strengths and weaknesses. A coupled approach may work really well in one scenario while a decoupled approach may be much more appropriate in another.

The answer as to which architecture is right for you will depend on your specific requirements, your business processes and your business goals. Coupled systems are easy to set up and deploy in a single instance, which means these systems may be appropriate for a small business with limited IT support. In addition, authoring and delivery are on the same infrastructure which can make it easier to build cohesive authoring tools. Coupled systems also feature relatively easy administration of the production system for single sites, which makes it simple for businesses that are publishing infrequently to a single channel.

If on the other hand, your business is looking to quickly and effectively deploy sites with dynamic Web functionality for one-to-one customer engagement, business users and IT professionals should look to decoupled systems. Increasingly, providing a positive website experience and maintaining customer engagement with your business on the Web requires maintaining an ongoing, bi-directional conversation. Personalization of this kind requires high performance as companies need to deliver dynamic content tailored to individual visitors on every page/request they make. And they need to do this simultaneously for all site visitors.

To create a one-to-one customer experience that will produce bottom line results such as increased sales, higher ROI, increased profits, and more lucrative customer relationships, today's medium-to-large enterprise need a Web CMS solution that incorporates native content personalization capabilities, offers easy integration and, most importantly, delivers content at a high throughput tailored to each browsing device. Decoupled systems can deliver this type of performance and is easy to scale. This is because a dedicated content delivery system has less things to do, e.g., doesn't need to worry about content authoring/security.

In a decoupled system, the process of making content live is done through a publishing mechanism where content is pushed from the authoring platform (and underlying content repository) to a separate content delivery infrastructure. This is ideal for websites that require high levels of availability and performance, need a lot of tailored functionality, must be integrated with third party business systems and must publish to one or more digital channels beyond the website itself.

A decoupled architecture mimics the structure of modern business, particularly in larger enterprises that are spread out across the globe, feature multiple Web properties and lines of business, and have a variety of goals and desired outcomes with customers. Further, these companies need to offer a digital experience that flows from browser to tablet to mobile flawlessly based on customer demand. In addition to meeting these complex requirements, a good Web CMS solution must be able to shift and adjust over time - as the business changes so must the customer experiences. System performance goes a long way towards achieving the kind of customer experience most businesses (media, commerce, education) want to foster. Even in the world of bricks and mortar no one responds well to slow customer service.

A coupled architecture can work well for websites that need to be set up and put online in short order and that don't need to be able to scale quickly or to publish content beyond the website. For companies that have limited content and don't require personalization or integration with other business applications, a coupled system can be a good fit.

More Stories By Russ Danner

Russ Danner is VP Products at Crafter Software and is responsible for product management, product developement and support, and client and partner success. He brings over 14 years of software architecture, design, and implementation experience. Prior to Crafter Software, he was Web Experience Management Practice Director at Rivet Logic and project lead for the open source Crafter CMS project. Russ has also been active in the Alfresco community since 2005 as a community leader, contributor, trainer, speaker and user group organizer.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...