Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, Agile Computing, CMS, Cloud Security

Microservices Expo: Article

Web Architecture: To Couple or Not?

Which architecture is right for you depends on your specific requirements, business processes and business goals

Generally speaking there are two main types of Web CMS architectures: coupled and decoupled. Coupling refers to the relationship between the authoring tools and content delivery of your live site. In a coupled system, the underlying store for content serves both authoring and delivery. Authoring capabilities are part of the live delivery system, but are only available to those who have permissions. In a coupled system, the process of making content live is typically a matter of setting a flag in the database. The classic example of a coupled CMS architecture is a blog engine.

A decoupled system by contrast is one that puts authoring and delivery in separate applications and, potentially, on separate infrastructure. In a decoupled system, the process of making content live is done through a publishing mechanism where content is pushed from the authoring platform (and underlying content repository) to a content delivery infrastructure. Both coupled and decoupled Web CMS architectures have strengths and weaknesses. A coupled approach may work really well in one scenario while a decoupled approach may be much more appropriate in another.

The answer as to which architecture is right for you will depend on your specific requirements, your business processes and your business goals. Coupled systems are easy to set up and deploy in a single instance, which means these systems may be appropriate for a small business with limited IT support. In addition, authoring and delivery are on the same infrastructure which can make it easier to build cohesive authoring tools. Coupled systems also feature relatively easy administration of the production system for single sites, which makes it simple for businesses that are publishing infrequently to a single channel.

If on the other hand, your business is looking to quickly and effectively deploy sites with dynamic Web functionality for one-to-one customer engagement, business users and IT professionals should look to decoupled systems. Increasingly, providing a positive website experience and maintaining customer engagement with your business on the Web requires maintaining an ongoing, bi-directional conversation. Personalization of this kind requires high performance as companies need to deliver dynamic content tailored to individual visitors on every page/request they make. And they need to do this simultaneously for all site visitors.

To create a one-to-one customer experience that will produce bottom line results such as increased sales, higher ROI, increased profits, and more lucrative customer relationships, today's medium-to-large enterprise need a Web CMS solution that incorporates native content personalization capabilities, offers easy integration and, most importantly, delivers content at a high throughput tailored to each browsing device. Decoupled systems can deliver this type of performance and is easy to scale. This is because a dedicated content delivery system has less things to do, e.g., doesn't need to worry about content authoring/security.

In a decoupled system, the process of making content live is done through a publishing mechanism where content is pushed from the authoring platform (and underlying content repository) to a separate content delivery infrastructure. This is ideal for websites that require high levels of availability and performance, need a lot of tailored functionality, must be integrated with third party business systems and must publish to one or more digital channels beyond the website itself.

A decoupled architecture mimics the structure of modern business, particularly in larger enterprises that are spread out across the globe, feature multiple Web properties and lines of business, and have a variety of goals and desired outcomes with customers. Further, these companies need to offer a digital experience that flows from browser to tablet to mobile flawlessly based on customer demand. In addition to meeting these complex requirements, a good Web CMS solution must be able to shift and adjust over time - as the business changes so must the customer experiences. System performance goes a long way towards achieving the kind of customer experience most businesses (media, commerce, education) want to foster. Even in the world of bricks and mortar no one responds well to slow customer service.

A coupled architecture can work well for websites that need to be set up and put online in short order and that don't need to be able to scale quickly or to publish content beyond the website. For companies that have limited content and don't require personalization or integration with other business applications, a coupled system can be a good fit.

More Stories By Russ Danner

Russ Danner is VP Products at Crafter Software and is responsible for product management, product developement and support, and client and partner success. He brings over 14 years of software architecture, design, and implementation experience. Prior to Crafter Software, he was Web Experience Management Practice Director at Rivet Logic and project lead for the open source Crafter CMS project. Russ has also been active in the Alfresco community since 2005 as a community leader, contributor, trainer, speaker and user group organizer.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.