Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Blog Feed Post

SMAC, Code Halos and the Good, Bad and Ugly of Tracking Data

As a SMAC (social, mobile, analytics and cloud) Analyst, I spend my days researching, writing and presenting ideas to companies and audiences.  One of the most important subjects these days is how to develop and implement the best possible information logistics systems.  That means utilizing and processing collected data in the most advantageous and efficient manner possible to further the ambitions of the business.  That goal is perfectly understandable for a business - collecting business data and transactional data is expected, but when it is your personal data (Code Halos) that is being collected we often feel differently.  For example, I love having my TripIt, Marriott and Delta mobile apps know about me, my preferences and my past, present and future travels, but I don't want that information shared with other vendors (or home burglars) without my permission.

In this article, my colleague Ben Pring, Co-Director of the Center for the Future of Work at Cognizant is kind enough to address the good and bad of having your data (Code Halos) aggregated and tracked online.  I have included two embedded videos - first, a video interview that I filmed with Paul Roehrig and Ben Pring on the concepts of Code Halos, and a second far more professional clip on the role of Code Halos in our everyday life.
***
The response to our articles around Code Halo-thinking is overwhelmingly positive.   I and my co-authors, Malcolm Frank and Paul Roehrig, have spoken at dozens of client and industry events and engaged in numerous post-presentation discussions with a wide array of  senior IT and business leaders who when presented with  the Code Halo idea and follow us through our Crossroads Model tell us of  the opportunities Code Halo-thinking offers (including the risks of “extinction events”) are very real in their industry or market.  For  example, the narrative resonated with a major soft drink manufacturer that saw a new way to think about the social network around its soft drink; with an international airline which is beginning to socialize and internalize the new metaphor of a Code Halo to rethink how it moves customers from point A to point B; and with a leading financial services institution that admitted it was  only too aware of the “ionization” happening all around it as new ideas from start-ups begin to change the competitive dynamics the company faces.

Video Link: http://youtu.be/ctycYs18dyk


The second major reaction though – which may or may not surprise you, if you’ve read any of the previous pieces here, is that many people immediately internalize the Code Halo story and find “the dark side of the Halo.” Rather than focusing on the positive transformational commercial opportunities Code Halos  present, they land on the dystopian, Orwellian world of constant surveillance by Big (and little) Brother that Messer’s Assange, Manning and Snowden have brought to the fore in recent weeks, months and years.

Typically we hear a torrent of worst-case scenarios. “I don’t want to share my information with retailer x”, “I don’t want the government to have even more information on me that they do already”, “this is just going to make hackers’ lives easier”, “I get bombarded by enough advertising already; this is just going to make it even worse”, “I don’t want to live in 1984”, “I am not a number”, “how can I control who knows things about me”, “this is the final nail in the coffin of privacy”, “these ideas will never take off.”

The prism that people have is perfectly understandable.  Their concerns and fears are, of course, entirely valid and understandable. We share many of them. As digital immigrants ourselves we are at times as dazed and confused as any set of middle aged men by the emergent and volatile social mores of the new world and have to fight back the temptation to wallow in nostalgic revelries of how “this wasn’t the way we used to do it back in the day/old country.”

The grand experiment that we are all engaged in – creating a world of unprecedented hyper-connectivity of time, space, and culture - which the Code Halo phenomena is supercharging, is, by its very nature, unknowable and logically contains good things and bad.  Lots of good things are going to happen in a world of Code Halos, as are lots of bad things.

In short, we have no intention to deny that bad things will happen as a result of code meeting code. We fully expect they will. There is a very real dark side of the halo. All of the worst-case scenarios with which we are presented will happen, and are happening now.  People will get hacked. Government intrusion will grow. Advertisers will create new ways to embed advertising into every nook and cranny of our lives through every IP addressable form factor we use. Privacy will recede. The nefarious will have new opportunities to hurt us. Many innovations enabled by Code Halos will have unexpected consequences which will compound over time to produce unanticipated negative outcomes.  And yet we firmly believe these fears, concerns and objections are overblown, irrelevant or moot. Every objection is entirely the same objection that people raised as Al Gore’s Information Superhighway was entering the public consciousness in the middle of the 1990s; “I’ll never put my credit details onto the web,” Average Joe said in 1996; now Joe is routinely spending thousands of dollars online.

The Internet has been a crime scene in the last 20 years -- repeatedly. And it still is. And it always will be. But, today the Internet has 634 million websites and 2.4 billion users, according to uptime monitoring company, Royal Pingdom, and is here to stay. Nobody is going to un-invent it.
In 2013 so much of our lives are already online – shared, visible, transparent, open, all proffered voluntarily through Facebook, Twitter, Instagram, Tumblr, et al, or less voluntarily via our credit score, phone records, movements, and key strokes that the government can impound without warrant -- that privacy is already an illusion, hackers already hack, advertisers can already advertise within our email, pharmacies already send our 16-year-old daughters coupons for diapers when neither they nor we knew they were pregnant; we are numbers, we are code.

The world that we are describing is already here. The Code Halo era is not imminent. It is now.
Just as the upside of the Internet has won over the downside we believe the upside of a Code Halo world will win over its downsides. The “give to get” ratio of the Code Halo world will be so positive that, in the same way that the cost and convenience of Internet era 1.0 triumphed over its doubters, the new Internet era of Code Halos will similarly see it detractor’s voices diminish and disappear.  

And one last thought; the ultimate value of Code Halos will originate out of the openness of data that is shared and this, of course, will mandate good behavior and accountability.  Just as lousy service that once went unpunished is now broadcast on social media with sometimes devastating impact, individuals or corporations that misuse or exploit information exchanged via Code Halos will struggle to enrich and inflate their Code Halo and to generate commercially material sparks. Bad Code Halo behavior will exist in a world of instant high visibility and will push some towards their extinction event. 

Thoughts?  



For more information on these concepts please visit www.unevenlydistributed.com.

*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

@ThingsExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...