By Bob Gourley

We have previously written about Wayin (I am proud to be one of their advisors). Their capabilities continue to evolve to enable organizations to continually improve how social media is used to both understand and engage.

Wayin’s success in the marketplace has centered around sensemaking over social data in ways that can improve the value delivered to consumers and clients. These same capabilities can also be leveraged in command center/ops center/emergency response.

Imagine a situation where a natural disaster has hit and all sources of information are being used to assess where first responders should focus. Or imagine a situation where people need to be given accurate information fast to know the best steps to take in a crisis. Or a situation where the public must be rapidly informed regarding criminal activity and or/their feedback solicited to resolve an ongoing crime. In each of these use cases, command centers and ops centers need to make better use of social media as a two-way communication method.

A close use case to this one exists in how media are leveraging Wayin. The clearest use cases I have seen are the ones in use at the Weather Channel. You can get the gist of this use case by watching the short video here:

http://wayin.com/broadcast/