Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Related Topics: CMS, ColdFusion, Adobe Flex, Cognitive Computing

CMS: Article

Hot Banana Sponsors Gilbane White Paper On Using Web CMS

White Paper explains how marketers benefit from utilizing a Web CMS-driven eMarketing platform

Hot Banana Software, Inc. (www.hotbanana.com), a leader in Web content management for marketing, announces a new white paper from The Gilbane Group that explains how marketers benefit from utilizing a Web CMS-driven eMarketing platform to deliver tangible ROI on marketing investments.

Click here to download the whitepaper


View Hot Banana CEO Krista Lariviere Live on SYS-CON.TV

Hot Banana made the announcement at The Gilbane Conference San Francisco, the industry's premier conference on content management technologies, held at the Palace Hotel through April 12. Hot Banana is exhibiting in Booth #125. David Terry, the company’s vice president of marketing, is presenting at the conference and is on a panel called WCM Tools & Strategies for Marketing, Wednesday, April 11 at 2 p.m.

It explains how a Web CMS-driven eMarketing platform is ideal for bridging disparate marketing, sales and customer service business processes. It also discusses how this approach is key to “bolting together” lead generation and lead conversion efforts so marketers can deliver – and prove – the return on marketing investment (ROMI) that executives increasingly demand.

“’Quick-shot’ email campaigns, generic landing pages, and disorganized Web sites are not delivering the ROI that marketers hoped for. Solution providers that understand the need to increase WCM’s impact on revenue generation rather than simply administrative control are providing eMarketing as an integral platform component,” wrote Leonor Ciarlone, Senior Analyst, The Gilbane Group.

Ciarlone notes that this is “an extremely important industry breakthrough,” and outlines how a Web CMS with built-in eMarketing components helps integrate disparate tools used for search engine optimization, Web analytics and email marketing.

The white paper notes that due to Software as a Service (SaaS) pricing models, small and mid-size organizations can now implement a Web CMS with eMarketing capabilities “with lower upfront costs and reduced risk.”

The Gilbane Group white paper reminds companies of all sizes to consider the need for certain key features in a Web CMS-driven solution, including:

  • Centralized management of Web site assets, including HTML pages, forms, and rich media sources such as video and audio.
  • Performance management for micro sites as well as landing, registration and survey pages
  • Email marketing management, including rules-driven interactivity and dynamic personalization
  • SEO tools, including metadata and keyword management
  • Analytics capabilities, including tagging, tracking, conversion measurement, automated optimization, and generic Web site behavior reporting
  • Integration paths to SFA and CRM resources
  • Design tools that promote usability and account for Web accessibility guidelines.

Hot Banana’s latest release, Version 5.5, meets all of the above requirements, empowering marketers to maximize inbound Web site traffic, launch email campaigns, leverage landing pages with A/B testing and Web forms, and transfer leads to customer relationship management and sales force automation systems like Salesforce.com.

“Now more than ever, marketers at small-to-midsize companies need to transform their Web sites into lead-generation engines,” said David Terry, Hot Banana vice president of marketing. “That’s why we built eMarketing capabilities into the very core of Hot Banana’s Web CMS.”

Hot Banana integrates best-of-breed, third-party Web analytics, email marketing and CRM solutions with its intuitive, easy-to-use Web CMS solution, so marketers can build Web sites and easily update content without relying on IT support. Hot Banana solutions are available as either hosted, SaaS offerings or as licensed software.

More Stories By ColdFusion News Desk

CFDJ News Desk monitors the world of ColdFusion to present developers with updates on technology advances, new features and performance enhancements concerning ColdFusion, business trends, ColdFusion-related products, standards discussions, and industry commentary.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
ColdFusion News 04/25/07 11:55:57 AM EDT

Hot Banana Software, Inc. (www.hotbanana.com), a leader in Web content management for marketing, announces a new white paper from The Gilbane Group that explains how marketers benefit from utilizing a Web CMS-driven eMarketing platform to deliver tangible ROI on marketing investments.

@ThingsExpo Stories
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...