|By Mehdi Daoudi||
|December 11, 2016 09:00 AM EST||
Top Five Content Management Challenges You Need to Solve Now
This is a guest post from Cloudinary, a cloud-based image and video management solution. We are always looking for ways to help companies deliver digital experiences that will meet customers expectations in terms of content and performance. Tackling these 5 challenges is a good step towards delivering a top-notch digital experience.
We are in the midst of a great evolution when it comes to website design. Formerly text-heavy sites now rely on eye-catching images and video to draw in visitors, improve engagement rates and drive readership. These results are proven. Articles with relevant images get 94 percent more total views, according to digital marketing expert Jeff Bullas. And images are vital to websites influencing page views and user engagement for news articles, press material, local search, eCommerce, and social media.
The addition of rich media is not the only factor impacting web design today. Changing user behavior also plays a role, considering that they now want access to content anytime, anywhere, from whatever device is at hand, whether it’s a smartphone, tablet, laptop, smartwatch, TV or the traditional desktop computer.
When you’re addressing these two trends in website design, there’s no doubt you’re running into some significant problems:
- Large files slow down site performance and frustrate users.
- Images and videos don’t look right as users switch from device to device.
- Content users upload varies in style and quality.
- It can be time-consuming and complex to deliver custom content.
Here we look at the top five content management challenges you need to tackle now. In addition, we’ll tell you how to fix them, so you can optimize website performance, minimize bandwidth usage and give users have a top-notch experience:
#1 – Improving Site Speed
The size of the average web page is growing and with that the time it takes to load. According to HTTP Archive the average page is now 2.5 MB, of which more than 60 percent is comprised of images. At 1.6 MB, the amount of images downloaded for a page is now greater than all the content of an entire web page two years ago.
The rise in page size impacts the performance in terms of load time. This slowdown contributes significantly to page abandonment. Nearly 40 percent of users will abandon a page after 3 seconds. Mobile internet users probably experience the most frustration, with 73 percent noting that they’ve encountered a website that was too slow to load.
To minimize load time, and increase speed and customer engagement, you’ll need to optimize your site. There are numerous ways to do this:
- Use modern and efficient image formats, such as WebP or JPEG-XR, instead of JPEG.
- Eliminate wasteful browser-side resizing by creating multiple images with different sizes to be delivered to various browser settings rather than delivering a large image and relying on the browser to resize it.
- Use content delivery networks (CDNs) to improve speed to visitors from all around the world.
#2 – Implementing Responsive Design
Mobile is now the primary way in which users consume information in the U.S. according to Comscore.
It’s not only that mobile is outpacing desktop, but the proliferation of mobile devices makes it a constant struggle to ensure images and videos look and operate properly on various devices and resolutions. This is addressed by responsive web design, which enables the same website to adapt to these different devices.
There are tools available today, like the Responsive Image Breakpoints Generator, that enable you to easily and automatically find best breakpoints for each image and optimize the resolution and size of images for use in web and mobile apps on a variety of screen sizes.
Some web developers may be torn between adaptive and responsive design. It’s important to consider the difference between the two: Responsive websites adjust dynamically to any browser width, whereas adaptive websites adapt to the width of the browser at specific points only. Ultimately, responsive design offers a better user experience, is easier to implement and is more SEO friendly.
#3 – Managing Videos
Video is becoming a primary component of websites – from the videos that owners are using on their sites to attract visitors, to those being uploaded by users. Combining video with full page ads boosts engagement by 22%, and after watching a video 50% of executives will look for more information after seeing a product or service in a video, according to Hyperfine Media.
But it’s not just the number of minutes of video being uploaded – it’s the resolution. Today’s devices are made to handle high-resolution video. As a result, 4K video is increasing in popularity. But the huge resolution translates into long upload and download times; need for increased storage space; and intensive processing to convert, resize and manipulate these videos.
You must normalize and optimize 4K and high-res video specifically for web and mobile devices. Leveraging responsive technology enables you to deliver the smallest file size while still maintaining the highest visual quality to match the user’s device, browser and network speed.
#4 – Administering User-Generated Content
User-generated content plays an important role for many websites. According to Forrester Research, only 14 percent of U.S. consumers trust brands, but 48 percent trust other users. Analysis has shown that some ads based on user-generated content have click through rates that are 300 percent higher than traditional ads.
But you face numerous challenges, most prominently having the time to police the content uploaded by users, and then unifying the images to ensure that the various formats, sizes, resolutions and style are consistent with their website standards.
To ensure the user-generated content fits nicely on your site, you’ll need to choose the right resolution and adjust original media for the highest quality for each channel – such as Facebook or Google+ – and each browser setting. You also should enhance media to be more eye-catching and increase user engagement, as well as personalize them with watermarks of logos or text captions to ensure you get credit if an image goes viral.
#5 – Personalizing Content
Consumers expect unique content tailored to their needs and interests. Amazon masters it, with 56 percent of consumers indicating that the online retailer clearly understands their needs, according to Swirl Networks.
While Amazon makes it look easy, delivering such personalization takes time and resources to be effective. Consider that the average B2B site gets about 20,000 visitors, and global B2B sites exponentially more, a unique page would have to be created for every one of those visitors.
But there’s a better way to satisfy all users; just follow these best practices:
- Identify your audience and decide in advance if you want to target them by behavior – such as their interactions on your site; demographically by geography, income or other characteristics; contextually by device type, or a combination of the three.
- Select content to present to each audience. For example, some sites may personalize product images based on visitor preference, while others may customize calls to action or product offers to improve conversion rates.
- Choose the site location. High-traffic web pages with clear calls to action are the best places to publish personalized content.
There are a number of factors combining today that make image and video management more challenging than ever before. You need to learn how to work with modern formats. Plus your websites – and all media content, whether it’s yours or generated by users – must look right and work properly with the constantly changing devices and displays on the market.
Tools – like those offered by Cloudinary, the comprehensive cloud-based image and video management solution, are available now to help you adeptly handle the growing amount of media content both incorporated in designs and uploaded by users. Follow the best practices detailed here for optimizing media on your site and you can ensure that your users’ experience will be top-notch, your site and the media on it is optimized for any device at any resolution, and web performance is maximized.
The post Top 5 Content Management Challenges You Need to Solve Now appeared first on Catchpoint's Blog.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Mar. 29, 2017 12:15 PM EDT Reads: 7,865
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 12:00 PM EDT Reads: 610
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 29, 2017 11:45 AM EDT Reads: 2,556
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 29, 2017 11:00 AM EDT Reads: 3,407
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 29, 2017 10:15 AM EDT Reads: 1,688
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 29, 2017 10:00 AM EDT Reads: 2,327
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 29, 2017 08:45 AM EDT Reads: 921
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 29, 2017 08:00 AM EDT Reads: 7,506
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 29, 2017 06:00 AM EDT Reads: 9,061
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Mar. 29, 2017 04:00 AM EDT Reads: 15,113
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 29, 2017 03:45 AM EDT Reads: 2,162
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 29, 2017 03:30 AM EDT Reads: 3,253
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 29, 2017 03:00 AM EDT Reads: 6,096
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 29, 2017 01:15 AM EDT Reads: 2,523
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 29, 2017 01:00 AM EDT Reads: 1,131
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Mar. 28, 2017 11:15 PM EDT Reads: 3,529
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 28, 2017 09:30 PM EDT Reads: 2,268
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 28, 2017 09:30 PM EDT Reads: 3,912
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 28, 2017 08:15 PM EDT Reads: 2,393
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 28, 2017 07:00 PM EDT Reads: 4,562