Welcome!

CMS Authors: Mehdi Daoudi, Rishi Bhargava, Harry Trott, Xenia von Wedel, Carmen Gonzalez

Related Topics: Artificial Intelligence, Cognitive Computing , Machine Learning , @CloudExpo

Artificial Intelligence: Article

Bad PR Might Sink #ArtificialIntelligence | @CloudExpo #BigData #AI #ML #DL

Would you rather AI be a tool in human hands, or the other way around?

We've seen many buzzwordy innovations in technology over the last decade, from cloud computing to big data to microservices and beyond - but artificial intelligence (AI) by far has the most buzzword baggage.

On the one hand, AI is perhaps the most revolutionary set of innovations since the transistor. But on the other, the bad press surrounding it continues to mount, perhaps even faster than the innovations themselves.

We didn't suffer this kind of PR nightmare with the cloud, or the web, or even client/server. In fact, AI has an unprecedented set of PR challenges that threaten to sink the entire movement.

AI vendors, from the burgeoning gaggle of AI startups all the way to IBM, are all crowded together at the eye of this hurricane. However, this PR storm impacts enterprises as well, as AI promises to change the role technology plays for every industry on this planet.

That is, unless the killer robots do us in first.

PR Challenge #1: AI-Washing
I'll start with the most obvious challenge - obvious because this first challenge plagues all the hot buzzwords: AI-washing. As with cloud-washing and microservices-washing to name two of the most washiest of recent memory, the ‘washing' suffix reflects how vendors jump to use a new, exciting buzzword before their products truly deserve the moniker.

There's no question we're in the AI-washing phase of the AI revolution now. It seems that every vendor, from IT operations management to business intelligence to digital marketing, is now using AI under the covers. And in fact, most of them are in some fashion.

The problem isn't that these vendors are lying about what they're doing. The problem is that there are many different types of AI, from simple machine learning to much more complex deep learning and various types of cognitive computing. Today's vendors are in large part doing the easy stuff - making it difficult for the more advanced AI vendors to rise above the noise.

PR Challenge #2: Spotty Track Record
I remember when I was in college - and that was a long, long time ago - AI was the hot new trend in technology circles. Long before the Web was a twinkle in Tim Berners-Lee's eye, researchers heralded AI as the Next Big Thing.

Even as a child, I remember seeing SHRDLU on television: an AI program that could interpret natural language commands and execute them in a virtual environment made up of blocks of various colors and sizes. For example, you could tell SHRDLU to put the blue block on the green block, but if there were a red block on the blue one, it was smart enough to move that one out of the way first.

And then - nothing. Decades of nothing. Sure, we had expert systems - but those were little more than rules engines, executing complex sets of if-then statements. Underwhelming to be sure.

Soon, the AI Winter came to pass - a period from roughly 1984 to 2005 where skepticism about AI led to cuts in funding for research, taking AI in a downward spiral of irrelevance.

However, progress did continue, slow and unnoticed, until Moore's Law and its numerous corollaries finally gave us the processor and storage horsepower we needed to actually get useful AI off the ground.

But to this day, people remember the AI Winter. Now we're perhaps in the AI Early Spring - but the chill is still in the air. Are we truly done with winter, or will it roll around again as it always seems to do?

PR Challenge #3: Job Killer
Automation has been putting people out of work since the Jacquard Loom helped kick off the Industrial Revolution in 1804. In the two centuries since, improvements in automation have transformed the world of employment, shifting corporate needs from repetitive manual labor to white-collar knowledge work.

Today, AI-driven assembly-line robots give us everything from mobile phones to automobiles with higher quality and at a lower real cost than ever before.

Yet, while the dual forces of automation and globalization have forever transformed the role of the blue-collar labor force, the worry is that AI will do the same thing to white-collar jobs as well.

Of course, secretaries and typing pools are mostly things of the past already. But what about financial analysts? Data analysts? Or other roles that heretofore have required highly educated, intelligent people?

AI-based software vendors are racing to deliver technology that will displace such well-trained white-collar professionals - and they're not going to slow down any time soon.

PR Challenge #4: Killer Robots
With the fourth challenge, the AI story diverges from all of the other buzzwordy trends in technology.

Due in large part to the impact of Hollywood and science fiction generally, AI has decidedly evil undertones. From HAL 9000 in 2001: A Space Odyssey to Skynet in the Terminator movies, AI-run-amok as villain is an all-to-common trope.

The problem with this challenge is that it holds a kernel of truth, and furthermore, separating the real dangers of AI from the Hollywood-style imagined ones is surprisingly difficult.

Nobody really knows how to teach AI right from wrong. Is the CIA using your Amazon Echo to spy on you? It's perfectly OK with that.

Or perhaps (somewhat) more realistically: what if your babysitter says, "Alexa, deliver two large pepperoni pizzas," without your permission? You won't find out till the credit card bill arrives.

There is also bona fide concern among experts in the field that AI-coded AI programs will lead to increasingly intelligent AI-coding AI programs - all on a Moore's Law-accelerated timeline, leading to some kind of singularity - eventually resulting in, you guessed it, Killer Robots.

Science fiction? Perhaps - but just this week, Microsoft announced further progress on DeepCoder, AI able to write its own software (and no, it doesn't just steal other people's code the way some articles insinuate).

There are also suspicions that Trump's "weaponized AI propaganda machine" was behind his surprising win, as I explored in a recent article for Forbes.

The campaign used big data tools to be sure (as all modern campaigns do), but it's not clear whether AI played a significant role - and in any case, there was nothing stopping the Democrats from using AI, either. But if AI starts writing fake news instead of helping us identify it, we're all in trouble.

The Intellyx Take: Redefine ‘AI'
PR problems are difficult to fix, because they're about perception more so than reality - but there are a few tricks that can help move the needle.

My advice: let's change the meaning of AI from ‘Artificial Intelligence' to ‘Augmented Intelligence.'

When we say artificial we mean human made, as opposed to the natural intelligence that humans have. This distinction identifies two kinds of intelligence which we've now pitted against each other, battling for supremacy. This adversarial connotation to AI reinforces the job killer and killer robots memes in particular.

Augmented Intelligence tells a very different story. This phrase reinforces the fact that the only intelligence we have is the real, live, natural human intelligence we've always had. AI - no matter how smart it gets - can only serve to augment what we all were born with.

Furthermore, augmented intelligence connotes that AI is a human tool - a tool we might use for good or evil like all the other tools at our disposal, but a tool in human hands nevertheless.

And that's a good thing. Would you rather AI be a tool in human hands, or the other way around?

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: robin red.

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.

@ThingsExpo Stories
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...