One example we found was at the Sports Club/LA, a company that operates upscale fitness facilities in numerous cities including Boston, Manhattan, Miami, San Francisco, and Los Angeles. They have over 40,000 active gym members and offer a variety of fitness programs, including yoga, pilates, and personal trainer services. Despite a customer base that is increasingly Web-savvy, the company had never invested in a significant Web presence. Its new management decided that this situation had to change, and commissioned a new e-business Website to drive online sales and generate leads through the Web, and also reflect the upscale nature of the brand with an attractive design.

In particular, this project imposed the following requirements on a content management system:

Robust Low-Cost Content Approval and Publishing: The company has clubs nationwide that publish their own content: local news, promotions and events, as well as activity calendars, which must be kept up to date. This dynamic content is managed by dozens of administrators across the country. It has to be very easy to create, get approval, and publish to the Website. Commercial CMS solutions such as Interwoven or Vignette were too expensive and beyond the budget range for the project.