Lyris, Inc. announced the availability of Hot Banana Version 5.7, the latest update to its award-winning Web content management solution and core application within the company's Lyris HQ integrated marketing platform.

Version 5.7 of the Hot Banana application provides seamless integration with other Lyris HQ applications, including the EmailLabs email marketing and ClickTracks Web analytics products. These integrations enable marketers to create HTML emails and landing pages within Hot Banana; automatically tag Web pages for Web tracking in ClickTracks; and distribute email campaigns through the EmailLabs application - all within a single login environment.

When users log in to Lyris HQ, they gain access to a suite of solutions including Hot Banana, ClickTracks, EmailLabs, EmailAdvisor, a deliverability management tool, and BidHero, a PPC campaign management application. Pricing is based on a per seat license starting at $199 and includes free usage of each application up to certain volume/usage levels.

Hot Banana 5.7 includes a refreshed user interface that allows for 100 percent width; in-context previewing of content; a new WYSIWYG Rich Text Editor based on the industry-proven FCK editor, which produces XHTML compliant code; and search engine-friendly URLs for structured data; and a selection of matching templates for landing pages and HTML emails.

"Hot Banana 5.7 on Lyris HQ is the only Web content management system that provides single sign-on with a best-of-breed Web analytics solution, an email marketing solution, email deliverability monitoring tool and a PPC campaign management solution," said Krista LaRiviere, Director of Professional Services Operations for Lyris, Inc. and General Manager of Hot Banana. "This integration fits in with Lyris' strategy to provide a single solution for all of a client's emarketing needs."