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FrontRange Solutions Announces Updated Partner Program

Simplifies engagement and introducing deal registration

FrontRange Solutions has announced that it has updated its global Partner Program by simplifying engagement and introducing deal registration.

Jim O’Gara, Vice President Business Alliances, comments on the simplicity of the program by noting “By enabling our partners with a transparent process for deal identification and management, we can focus as a company on ensuring the optimum solution is being provided to the customer.” Further O’Gara commented, "The main objective is to have a mutually beneficial program that gives our partners the sales support, technical support, tools, skills and products required to get out there, represent our respective companies and solutions and make money."

The program has two partner levels, based on revenue contribution, skills development and marketing engagement.

The entry level is 'Authorized' and the advanced level is 'Platinum'. The revised program includes annual partner fees and provides sales and technical training with a strong focus on collaborative marketing, joint initiatives and joint case studies. The program also features a web-based, secure Lead Registration Program providing the opportunity to maximize margin levels and a more consistent, streamlined forecasting tool. O’Gara said the program is being rolled out with new contracts and agreements that have a consistent margin structure across all products (previously there were different margin levels for each product), depending on the level of the partner.

For alliances and companies that do not wish to be a fully certified partner, a referral option is offered and a partner can refer opportunities to FrontRange. Once that opportunity is closed by FrontRange, the partner can receive a healthy referral fee, which varies depending on how well developed a deal is. Existing Partners within the program can also refer opportunities in solution sets they are not accredited for and receive a referral fee when the opportunity is closed by FrontRange.

The program does not change for partners representing the GoldMine CRM product line, also developed by FrontRange Solutions. There is a referral program for non-certified partners in any given solution set.

O’Gara added that the program will provide partners with greater competitive advantage with access to a much broader product portfolio including IT Service Management, Help Desk, Client Lifecycle Management, Customer Relationship Management and FrontRange Voice.

For more information on the FrontRange Partner Program, go to www.frontrange.com/partners.

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